My Blog Reflects on Visual Rhetorical Theory and Disability Rhetoric and their Connections to Classical and Contemporary Rhetorical Theory
An Inconvenient Truth
Chaim Perelman
Charles Peirce
Cicero
Defining Visual Rhetorics
Do the Right Thing
George Campbell
Kenneth Burke
Quintilian
Roland Barthes
Saussure
Semiotics
Stephen Toulmin
The Basics: Semiotics
Umberto Eco
Visual Rhetoric
Wayne Booth
today
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Rudolph Arnheim, Visual Thinking
"visual perception is visual thinking." Vision is selective. Need and opportunities to select a target.
"Most noteworthy is the awesome complexity of the cognitive processes that must be performed in order to make adequate perception possible."
"To see an object in space means to see it in context." "the sense of vision establishes the size, shape, location, color, brightness, and movement of an object. To see the object means to tell its own properties from those imposed upon it by its setting and by the observer."
"If a visual item is extricated from its context it becomes a different object. Similarly, complex situations arise in other areas of perception whenever "two and two" are put together, that is, when several items are seen as a unitary pattern."
Understand what it is by resemblance and contrasts. (Reminiscent of Burke here.) Resemblance and contrast never so simple as theories of association would make them seem. "Perception shifts from similarity to distinction."
"To lift something out of its context means to neglect an important aspect of its nature."
"perception cannot be confined to what the eyes record of the outer world. A perceptual act is never isolated: it is only the most recent phase of a stream of innumerable similar acts, performed in the past and surviving in memory." Part of dialogism.
influence of memory is powerful. "Distinguishing characteristics will also be preserved and exaggerated when they arouse reactions of awe, wonder, contempt, amusement, admiration."
2 important points for the psychology of recognition: 1. "what is recognized in daily life is not necessarily accepted in pictorial representation." 2. One must distinguish b/t a "percept that can be merely understoodseen as such." Difference here b/t understanding what is shown and what is seen in reality. Based on memory.
Memory contributes to mental imagery.
"many processes [...] are now known to occur below the threshold of awareness." "Sensory experience [...] is not necessarily conscious. Most certainly it is not consciously remembered."
Mental images not complete replicas.
Kenneth Burke's A Grammar of Motives
"grammar"--system for understanding how humans use motive and are motivated by motives to act
Dramatism
Genre Theory
From the 4C's CFP:
Representing Identities: The first emerging trend is the consideration of electronic media, the way they enhance, hinder, or silence a writer's identities and accomplishments. The second trend is one of equity: who has (had) access to public space, public discourse, educational and workplace opportunities--and why... What do we (teachers and students) do? Why do we do it? Why is it important?
I would probably have to examine these statements from the position of "accessibility"--in the sense of constraints based on economic, social, and political factors that can enhance, hinder, and silence writer's identities and accomplishments. Considering experiences teaching for UB during the summer and my observations in working w/ lower income students and their writing abilities coming from places where accessibility is an issue.
Renaissance and Enlightenment Scholars
Major influence w/ Renaissance and Enlightenment Rhetorical theory--Scientific Revolution
Scientific Revolution--Challenges to Aristotle's theory of the Earth as the center of the universe beginning, in theory, around 1536 when rumors of Copernicus' heliocentric model of the universe spread around Europe and 1543 with the first publication of Copernicus' theory. Also during this time:
1536--Copernicus' theories began spreading around Europe
1543--Copernicus' theories published
1549--Ramus publishes Arguments in Rhetoric Against Quintilian
1605--Bacon publishes The Advancement of Learning
1610--Galileo publishes theory on astronomical observations on Jupiter and Venus
1620--Bacon publishes Novum Organum
1637--Descartes publishes Discourse on Method
1671-1707--Newton publishes works on optics, gravity, and physics
1689--Locke publishes An Essay Concerning Human Understanding
*Deductive reasoning--to which Aristotle was associated w/--considered to flawed means for knowledge. Instead, need new system to learn about the universe--inductive reasoning. Previous theories passed down were wrong and people accepted as truth. Need new theories to find "real" truth. Truths that can only be observed by human senses are only trustworthy as legitimate. Complete rejection of Aristotle in every possible way--astronomical, mathematical, physiological, logical, rhetorical.
Outline to a response on technology in comp classroom:
Of course, need to define "technology," first. In Selfe and Hilligoss's Literacy and Computers, Ellen Barton discusses how technology is an instrument that enables writers to commence writing, such as pen, paper, book, pencil, computer program, keyboard, voice-recognition software... Important distinction I believe b/c we typically only think of technology and composition as it relates to computers. But...
Discussions of technology venture into accessibility--some Barton discusses in Literacy and Computers. Dominant (popular media typically most vocal advocates), anti-dominant discourses (Rose and Lundsford to name two scholars interested in.)
In Irene Clark's book, electronic technology is very broad. Word processing, invention software (like those Burns worked on), grammar tutorials, grammar and spell checkers (what so many often think of in regard to technology in the composition classroom), OWL's, hypertext, hypermedia, LAN (local area network) systems, WWW, course-management software (BB), student webpages, MOO's, and plagiarism detection websites and software.
Chris Anson points out and is noted in Clark's book that composition instructors often feel pressured to incorporate technology into their pedagogy without knowing why or how because of university pressures.
What do I do:
Discussion Board and chat on BB--
Discussion board as a "brainstorming" or "pre-writing" on the subject of the papers. Don't evaluate the writing--more for the experience of writing on topic than for writing academic prose.
Chat--to discuss the readings once or twice a paper cycle (sometimes 2 or 3 times a semester) w/ everyone together in room. Clark notes how synchronous learning environments like chat can take the focus off of the teacher to give the "right" answer and can encourage students to speak up. Also, students seem more engaged b/c it's more "fun" it seems.
Emig discussing in "Writing as a Mode of Learning" the difference b/t talking and writing and I think chat helps to bridge those gaps. learning to communicate effectively and productively in a mode that might not be as familiar w/ students as academic "writing" but can...
Outline to a response on grammar pedagogical approach:
How do I approach grammar instruction in my class? Considering the differing opinions on grammar instruction... Hartwell's article, "Grammar, Grammars, and Teaching Grammar" addresses some of these different viewpoints. Particular interest: teaching grammar doesn't necessarily mean students' writing is more effective or doesn't have those very grammar issues in them.
So, I need to define "grammar," first, I suppose. Hartwell id's three "grammars": formal patterns arranged that conveys meaning. formalization of those patterns. linguistic etiquette.
Irene Clark defines "grammar" in Concepts in Composition as the internalized systems of representation that correspond to language. and pedagogical grammar--appropriating that system that corresponds with language usage conventions.
Most often, concerns are for students learning "rules" of grammar etiquette or pedagogical grammar.
Concerns are that teaching grammar takes away from "higher order" rhetorical abilities, like invention and arrangement. Micciche "A Case for Rhetorical Grammar" addresses these concerns in her article. Other concerns: setting students up to "fail" b/c so much of "good" writing is determined by "good grammar." Shaughnessy addresses this concern in Errors and Expectations. Can't learn the "rules" for the game if instructors aren't willing to teach students them.
And, there's the concern I have for "style" being appropriated w/ grammar instruction. Lundsford and Ede address this concern for style as connected to grammar and audience in their article, "Audience Addressed/Audience Invoked." Style connected w/ grammar so often in books like Strunk and White's Elements of Style. Arguing for grammar rules account for "style." Connecting style w/ grammar seems unethical in Lundsford and Ede's article b/c assuming singular appropriate or likeminded audience. not the case. audiences, style, and grammars change w/ rhetorical situation.
I approach grammar from a descriptive perspective. Micciche argues that grammar should be taught as part of rhetorical situation or context. I agree w/ that, especially considering my interests in genre-theory and social construction/transaction theories. Meaningful writing instruction has to happen in a meaningful writing environment, the same applies to grammar writing instruction. Can't teach, as Anne Freadman notes in "Anyone for Tennis?" rhetorical genres and rhetorical moves absent of rhetorical situations. Same applies to grammar instruction. Drill-and-kill just doesn't seem to work.
So, I let the students write their papers will little interference in regard to grammar and usage (influence of post-process here, too). Then, in evaluating their papers--sometimes in the margin, sometimes in the terminal comments, I encourage them to look more carefully at subject/verb agreement. Fragment sentences. Run-ons in their papers and look at the discussions in the handbook. I, then, encourage the students to work on these issues (in addition to the others noted) for their resubmissions. Sometimes, I'll identify a possessive noun by noting "possessive." Other times, I'll edit it for the student, "Tom's." Depends on the student and paper. But, I don't mark every single instance and if the problem is a significant one, I note in the terminal comments.
Hartwell encourages to have students read papers aloud to each other or to *just* make notes in the margin. I tend to agree w/ Shaughnessy in the regard that students need instruction in the grammar and mechanics usage sometimes. They don't always know the usage so find them on their own. Have students read aloud first, catching as many as they can on their own. Then help them to understand the rule if they still need that additional instruction. Typically do this more one-on-one in conferences or office hours. Here's where it gets descriptive. Trying to describe "why" the "linguistic etiquette" exists rather than just saying it does. Knowing when and why and how to apply the rule makes it easier to remember and appropriate into own discourse. Also, goes back to rhetorical situation. Not all rules apply to all situations. Again, back to ethical approach to grammar. See such controversies w/ AAVE and Spanglish. One appropriate grammar. One appropriate linguistic system.
Comp Theory 1860's--1980's
(part of discussion from James J. Murphy's A Short History of Writing Instruction, particularly Catherine Hobbs' and James Berlin's chapter "A Century of Writing Instruction in School and College English.")
John Swales, Genre Analysis
Culture --> Situation --> Communicative Purpose --> Genres
taxonomies by communicative purpose
commitment to community--part of discourse community
no internal communication--not a discourse community
Shared communicative purpose
James Kinneavy, A Theory of Discourse
Discourse and the Field of English
Difference b/t Greek and Romans: Romans insisted on the more practical, whereas the Greek moved sometimes to the rhetoric that practicing sophists sarcastically called poetry.
Isocrates won over Plato.
Aims of discourse during Antiquity: literary, persuasive (dialectical), and pursuit of truth (rhetorical)
---- during the Middle Ages: literary, rhetorical, dialectical--Trivium of seven liberal arts.
shifted from Isocrates to Plato. Concern for divine "truth." Dialectical debate.
Big jump from Renaissance to 19th century. Emphasis on grammar, progymnasmata, and ars...
19th century: important--clear classification system, Bain's modes of discourse: narration, exposition, description, argumentation, persuasion. Coincided w/ narrowing of English studies to literature.
The Aims of Discourse
Reference Discourse
Scientific
Informative
Exploratory
Persuasive Discourse
Ethical argument
Pathetic argument
Logical argument
Literary Discourse
Mimetic
Expressive
Pragmatic
Expressive Discourse
Quotes to keep in mind...
"From Plato to Levi-Strauss, the spoken word has held a privileged position in the Western worldview, being regarded as intimately involved in our sense of self and constituting a sign of truth and authenticity" (Chandler 51).
"Symbols resist individualistic interpretation because they are overdetermined by customary usage, embedded so frequently in conventional discourse that they rarely take on a reflective, individual meaning" (Hill and Helmers 4).
"The positive outcome of this interdisciplinarity is that 'visual culture ... is a site of convergence and conversation across disciplinary lines'" (qtd in Hill and Helmers 18).
"Pictorial Turn"--"a growing recognition of the ubiquity of images and of their importance in the dissemination and reception of information, ideas, and opinions--processes that lie at the heart of all rhetorical practices, social movements, and cultural institutions" (Hill and Helmers 19).
The image came to be used to "prompt an immediate, visceral response, to develop cognitive (though largely unconscious) connections over a sustained period of time, or to prompt conscious analytical thought" (Hill 37).
Alright, in regard to my first question, I was thinking about over the holiday the bigger, "So what?" of visual rhetoric. I've touched upon this before in my blog, but after reading the different "rhetorics" presented by Kennedy, Booth, and Berlin in the past couple days, I wondered where visual rhetoric "fit" into the discussion. So, just to blog some different ideas I had on the topic...
While Foss defines rhetoric in Rhetorical Criticism as "the action humans perform when they use symbols for the purpose of communicating with one another" based on "action," "symbolic action," and "human action" for the purposes of "enabling communication" and does not specifically limit her definition to print or oral discourses, it seems throughout the rhetorical tradition that the distinction is there. Quintilian defines rhetoric as the "science of speaking well." Augustine defines it as the "art of expressing clearly, ornately, persuasively, and fully the truths in which thought has discovered acutely." George Campbell defines rhetoric as the "art or talent by which discourse is adapted to its end." Kenneth Burke defines rhetoric as "the use of language as a symbolic means of inducing cooperation," and Lloyd Bitzer defines rhetoric as "a mode of altering reality [...] through the creation of discourse which changes reality." Andrea Lundsford defines rhetoric as "the study, art, and practice of all human communication." These definitions emphasize language and discourse and do not mention specifically other means of "inducing cooperation."
So, where does visual rhetoric "fit" within the rhetorical tradition? I argued in a posting online in a Visual Rhetoric class that printed, textual discourses rely on visual rhetoric in the sense that letters are graphemes strung together and interpreted as meaning something. Semiotics, as the study of signs, relies on the interpretation of images--visual images being just one of them.
I was also thinking about the previous definitions of rhetoric I mentioned as something one uses and something one studies. Visual rhetoric seems to fit here in that we use images to convey messages that might be more persuasive than texts. Perhaps, one needs to 'transport' his or her audience into the scene and the limitations of ekphrasis (visualizing a scene through words) just doesn't cut it.
Of course, I would also need to set up my response chronologically of sorts. Connect visual rhetoric to rhetorical tradition. I need to review an article I have on that... Move from Classical through Middle Ages (church window, for instance) to contemporary concerns. Semiotics (Richards, Peirce, Saussure). [Post]Structuralism (Barthes). Visual design. Visual grammar (Kress). Visual literacy.
Of course, any discussion on future research and scholarship in visual rhetoric would have to include a discussion on new media and electronic and interactive literature. And, a discussion on availability of images (perhaps, going back to visual literacy) on internet and television (Welch's book would work well here on "electric rhetoric").
I could even "connect" visual rhetoric throughout the rhetorical tradition through the canon of arrangement, delivery, and memory... [thinking] Modern concerns for visual rhetoric address arrangement in the placement of images and texts on the page (a relationship referred to as paragonal, fyi) for comprehension, especially as it relates to marketing, advertising, and web design. Ooooh, that might be for an "original" approach to a discussion on visual rhetoric.
Interestingly, on the CCCC's website blog, several researchers from Kent State are examining the form and function of instant messaging as literate practice. I could see this taking visual rhetoric in new areas since instant messaging "changes" the text as a sign for the needs of the user. Instant messaging relies on the "visualization" of the word so that users have to acquire almost another kind of literacy to understand shortened words, phrases, and emoticons.
Dr. T wanted me to write two questions for my third area, so here is what I submitted:
1.In the J. Anthony Blair’s essay, “The Rhetoric of Visual Arguments,” Blair argues, “Arguments in the traditional sense consists of supplying grounds for beliefs, attitudes or actions, and […] that pictures can equally be the medium for such communication. Argument, in the traditional sense, can readily be visual” (Hill and Helmers 59). However, as Blair notes, “The concept of rhetoric as essentially about speech has remained with us to this day” and rhetorical criticism has largely been concerned with oral and print discourses.
Therefore, considering the persuasive appeal and pervasiveness of visual images in our culture, where does visual rhetoric fit within the rhetorical tradition? In other words, how does the study of images and symbols fit within a tradition that has overwhelmingly privileged spoken or written discourses? What similarities does visual rhetoric share with other “rhetorics”?
2. In his book A Primer for Visual Literacy, Donis A. Dondis states, “Most of what we know and learn, what we buy and believe, what we recognize and desire, is determined by the domination of the human psyche by the photograph. And it will be more so in the future” (6-7). While images, like photographs, will continue to play an important role in communication in our 21st century society, Dondis is concerned with the “mindless, custodial-playtime function the visual arts serve in the curriculum and the similar state that exists in the use of the media, cameras, film, and television” (11). Dondis advocates “visual literacy” so that individuals can understand the ways that images persuade and manipulate.
Why should 21st century scholars be concerned with visual literacy? Besides, “where” and “how” might one go about teaching visual literacy? What place does visual literacy have in an English or Rhetoric program? Should and can visual literacy be taught in the first-year composition classroom?
Now to answer them myself...
If you'd like to know when I hit my wall... What it's like to live in my house for just a moment... What it's like to raise an autistic child while studying for the most important exams of my life...
I take my comps Wednesday, Thursday, and Friday. I have 1 week to go. I'm exhausted from studying 6-7 hours a day for the past 2 weeks. And, several hours a day since July. I can't see the floor in the living room, and I've been wearing the same clothes all week. I have piles and piles of clothes that need to be folded and put away. I think I have friends, but I haven't seen or spoken to them in weeks. I feel like a hermit.
So, today, in the midst of studying visual rhetoric (after running to Kroger to buy Day-Quil for my cold), Tobey decided to help me out and "clean" my bathroom. The only reason he was in my room to begin with is that I put a movie on in my room so that he'd stay in there and I could study in the living room. Back to Tobey: Tobey got some Spongebob Squarepants bath "paint" for Christmas yesterday. Three good-sized bottles of red, blue, and yellow dishwashing soap, primarily. And, to which he poured the entire contents of all over my bathroom floor and sink. Tobey, then, decided to slid around on his hands and knees and stomach and back to make sure the bathroom was completely "clean."
So, Tobey (with blue and red paint all over him) came to tell me "don't fall in the bathroom, Momma." "Don't fall, Momma." "Don't fall, Momma." So, in "autism-speak" or "Tobey-speak" means, "I poured something all over the floor in the bathroom, so don't go in there. And, if you do, don't fall." And, what did I do: walked into the bathroom to see what was going on and fell on my ass on the marble floor. Hard. Right on my ass. And, what did I do: I just sat on the floor, in the middle of blue and red soap/paint, in all of my ridiculousness, and cried my eyes out.
And, if you've ever tired to "mop up" dishwashing soap, it's like trying to mop up Vaseline. Because the more you try, the messier it gets. My house is a trainwreck and I'm tired. I'm tired of being tired. I'm tired of saying I'm tired.
Back to the bathroom...
Literacy and Computers, Eds. Cynthia Selfe and Susan Hilligoss
Definition of literacy is laden w/ political, economic, and educational agendas.
Literacy education--learn from looking, listening, talking, and taking part in authentic tasks we understand [like this blog, hopefully]
Sharing what we know helps bring the group to higher performance than private reflections do.
To make computer-based education work: understand the model of literacy used and apply a critical perspective of technology and its theoretical implications for classroom use.
"Walter Ong, in Orality and Literacy, calls the 'noetic economy' of the culture, educational discussions of technology's impact have too often ignored these larger issues [of policy, influence, politics], addressing instead more pragmatic pedagogical concerns."
2 prevailing discourses on technology:
1. "a dominant discourse characterized by an optimistic interpretation of technology's progress in American culture and by traditional views of the relations between technology, literacy, and education"
2. "an antidominant discourse characterized by a skeptical interpretation of technology's integration in contemporary culture and education." [I can see such criticisms w/ the students at UB and their limited access to education.--work into response?]
Dominant discourse: optimistic interpretation one found in popular media and culture. optimistic interpretation based on 2 assumptions: 1. technology here to stay and 2. technology benefits most everyone (boon to productivity for instance)
American educational system will produce technologically literate (and productive) workforce. Connections made b/t technology, literacy, and education. To enable this--add computer courses. Add computers to all the classrooms.
technology connected w/ productivity and progress throughout industrial revolution to digital revolution--dynamic and cumulative process w/ economic benefits and continuous student achievement and educational improvement. Technology connected to social values. While may help community as a whole, may not help individuals.
technology and automation lead to more profit for employers and better psychological well-being of employees.
"rhetoric of enthusiasm" appears w/ describing benefits of integrating technology into the writing classroom. antidominant discourse typically refers to integration into English studies. beneficial relation b/t technology and education assumed.
Going back to Porter and Sullivan's criticisms of composition methodologies, Barton's discussion on dominant discourses illustrates how the motivations of the researcher can bias the findings of the research. As Barton notes, the dominant discourses typically favor technological innovation in the classroom irrespective of socio-economic and pedagogical concerns. It seems like the positives inherently out-weigh the negatives without any serious considerations of those negatives.
(Jane Zeni responds to similar concerns in her essay "Literacy, Technology, and Teacher Education" arguing that scholars should engage in "action research" employing feminist research methods that encourage open relationships b/t researcher and researched, knowledge drawn from human reflection, not objectivism.)
in the classroom, technology can shift the existing social structures and visions. anonymity can allow for more interaction b/t students and instructor. competition based, not on personality, but on ideas. (Ellen Barton, still)
Antidominant discourse: less desirable consequences. Revenue will remain w/ small and powerful caste that is linguistically and ethnically unified. Critics--Terry Eagleton, Mike Rose, James Berlin, Patricia Bizzell
oppressive nature and safeguard the status quo. maintenance of unequal relations of power and authority. unequal distribution of technology. benefits of technology not extended equally amongst wealthier and poorer school districts.
computer networks based on social construction theory that "groups of people, bound by shared experiences or interests, build meaning through an ongoing process of communication, interpretation, and negotiation" (from Ann Hill Duin and Craig Hansen's "Reading and Writing on Computer Networks")
dialogic nature of social construction. Bakhtin "articulated a theory of dialogue grounded in a social context. A speaker gives voice to a thought, an utterance."
social interaction--mechanism by which social construction takes place.
Bakhtin's theory as it is useful for literacy (based on theories of social construction and social interaction) "communication is active, deliberative process, where listeners and readers are fully engaged in meaning as are speakers and writers and where ongoing dialogue shapes and reshapes the larger social context" (Duin and Hansen).
grounded in interaction among students and instructors and discourse community and larger community (Swales here).
Social interaction and social construction in regard to technology:
Erika Lindemann's A Rhetoric for Writing Teachers
book discusses how writing teachers can teach writing. offers a theoretical framework.
Why teach writing?
A beginning to a practice question on my personal compositional pedagogical approach...
My personal pedagogical philosophy is based on social construction and process-orientated theories on composition. Therefore, just as Bakhtin discusses, I believe that students should be aware of how their writing is dialogically connected to that which they have read and to those who will read their works. To show this intersection between their experiences, their writing, and their audience, I incorporate rhetorical analyses of various media sources into my composition courses. Specifically, I feel that students should be able to understand how our various experiences (discursive experiences one of them) influence the construction of texts, images, music, television, films, and so forth. As Mike Rose, Mina Shaughnessey, and Maxine Hairston discuss in their respected works, this awareness also enables students to see how language and discourse can be a source of empowerment. This empowerment comes from being able to understand the ways that language and discourse function in society.
Since I believe that an awareness of the function of discourse can empower students, I also approach the class from the perspective of genre theory. Carolyn Miller and Aviva Freedman discuss how our discourses are shaped by the expectations of our audience; therefore, I believe that students should be aware of the expectations that their audience will have when reading their discourses. Students should be aware of the various issues related to genre and should be able to express oneself while acknowledging audiences’ expectations.
I also try to instill the idea of empowerment through language and discourse by having students write for audiences other than their instructors and for a purpose other than a grade. To achieve this purpose, my pedagogical focus in my freshman composition courses is on social-transactional learning to show how discourse functions in settings other than in the composition classroom.
I put this together last year for one of Dr. Reynold's classes on genre theory...
Genre Theory and Its Applications in the Composition Classroom
Genre theory looks at academic writing from a pragmatic perspective that describes and theorizes “patterns of regularities in discourse from a social perspective” (Freedman and Medway 3).
Therefore, genre theory is concerned with identifying similarities among discourses and understanding how those features function in social contexts. These similarities, in turn, influence readers’ expectations and writers’ ultimate successes. The influence of audience expectations and genre expectation is noted in the construction of the discourse (effective writers keep audience expectations in mind when drafting their texts) and in the effectiveness of the discourses (audiences have genre expectations in mind when listening/reading discourses).
For example, the genre of the presidential epideictic speech has several important or key features: notably, it should either praise or blame someone. Oftentimes, successful epideictic speeches utilize those features, and deviations from those features conflict with audiences’ expectations of the genre and ultimately the success of the speeches.
Likewise, Bill Clinton’s August 17, 1998 public apology regarding his grand jury testimony regarding his affair with Monica Lewinsky was consider an overwhelming failure by audiences because Clinton failed to meet his audiences’ expectations for the genre of the public apology—simply put, Clinton never really apologized in the speech. Instead of accepting responsibility for his actions and presenting himself as remorseful and repentant, something his audience expected, Clinton “flipped the script” and blamed the investigators for their invasion of his and his family’s privacy.
Audience and Genre Expectations can, therefore, be applied in the composition classroom by identifying the features of academic discourses.
For instance, the genre of the theoretical academic paper (ex: Paper 1 and 2) often features a global organizational structure, with such features as “Introductions” that open up the conversation and state the purpose or “thesis” of the paper, “Discussion Sections” that utilize topic sentences that state the point of the section and then develop those points with material from outside sources, and “Conclusions” that offer a summary of the paper’s contents, a justification for further research, and/or a broad cultural perspective in which the discussion might be situated.
Likewise, the genre of the in-class writing exam (ex: Paper 3) also has common features that influence the construction of the discourse. For instance, audiences (typically college instructors) expect in-class writing exams to “show off” what the student knows in regard to the readings and class discussions. However, the social constraints influence the construction of the discourse; for example, students are often writing under time constraints, so audiences typically expect the discourses to have short, brief introductions and ample support for claims from the readings and class discussions. Also, surface-level “errors” are often overlooked since audiences typically expect students to produce their documents with little revision and editing.
Genre theory often attempts to identify and theorize what features often appear in particular genres, why they appear, and what function they serve. As such, often genre theory relies on the explicit teaching of discourse features. However, there are challenges to the explicit teaching of writing genres. As such, genre theorists often discuss:
• Is explicit teaching possible?
• Is explicit teaching necessary?
• If so, can it be useful?
• If so, when, at what stage in the evolution of a writer? And at what stage in the evolution of the writing? And by whom, i.e., what knowledge is necessary for the would-be intervener?
• Can explicit teaching be harmful?
• If so, when, and by whom? (Freadman 191)
While discussions on the features of academic papers aren’t reserved for just genre theory, genre theory is also concerned with teaching the audience expectations and genre expectations for the “privileged discourses” or “discourses of power.” For instance, Mike Rose discusses in Lives on the Boundary how underprivileged students often lack experience with those discourses often privileged in college writing classrooms, like the academic paper. In other words, effective writing is learned intuitively through active and frequent exposure to various texts and rhetorical features. Oftentimes, students understand how to integrate source materials, like quotes, into their own discourses because they have read newspapers and magazine articles that often utilize such features. However, students who have not had exposure to such rhetorical features might not understand or effectively integrate source materials into their own writing.
Therefore, Rose argues in his book that courses like developmental writing ought to instruct students explicitly on the features of the academic paper—the genre they will be expected to produce throughout their academic career—in order to insure they meet their audiences’ expectations of the genre.
Another criticism of genre theory is that it teaching writing as a “formula” and it strips writing of its expressionistic quality. However, Aviva Freedman’s now well-known retort is: “Recipes are genres. Genres are recipes.” Genre theory actually “opens up” the writings’ enormous possibilities because it is also concerned with writing as a social construction, writing as a social act. Likewise, each discourse belongs to a specific situation, each different and each with different communicative needs.
Likewise, while students understand the features of academic discourse, each discourse is a response to a specific social context. Bakhtin refers to this as “addressivity”—the means by which previous contexts (with discourses) influence the construction of present and future discourses. Audiences must take into consideration the demands of the situation and their own “speech wills” in the construction of their texts.
For example, students often learn they cannot use first-person in their academic writing. Or, not to refer to their paper in their paper. However, there is nothing inherently wrong with using “I” in a paper. And, referring to one’s own discourse is referred to a metadiscourse—a commonly-used feature of academic writing. What is important that students’ understand is that in some contexts, like an empirical paper in which audiences expect objectivity and a detached persona, first-person is not appropriate. Or, that typically literary-response papers do not utilize the features of metadiscourse.
In other words, each discourse is a social response to a specific situation—a situation with audience and genre expectations. In this regard, genre theory actually opens up the gamut of rhetorical possibilities. Nothing is “off-limits”; simply put, some rhetorical moves are more appropriate and effective than others.
Opening Spaces: Writing Technologies and Critical Research Practices, Patricia Sullivan and James E. Porter
Complexity of positionality in methodology. Focuses too often are on empirical research in comp and the limited studies in wide-area network interaction, of cross-class interaction, or network interaction within the corporation. Critical methodological reflexiveness. Criticize the lack of broad studies in the field of computers and composition. claim that researchers limited by accessibility, convenience. Rhetorical methodology. Rhetorical situatedness. As such, advocate acknowledging the "place" or "space" occupied by the researcher in the research. Self-reflectiveness. Cannot be objective. No such thing b/t "hard" and "soft" sciences.
Purpose of book:
1. to "examine (and critique) the ideologies informing how theorists and researchers currently study and talk about electronic writing.
2. to "propose a 'rhetorical methodology' [not an empirical methodology] based on viewing computer writing as a situated practice. The study of electronic writing as a situated practice requires a particular and pragmatic sensitivity to the particulars of the writing context"... the kairos of the writing situation.
Methodology as a heuristic or "pragmatic know-how."
Sullivan and Porter "see an important disciplinary distinction between research that views the computer as a writing technology and research that views the computer as a communication medium"(32). [Something we use and something that uses us.]
They believe that "we live electronic lives that are porous to enormous amounts of digital information (both verbal and graphic), which forever need (re)arranging... [and] that these new electronic lives are encouraging new forums and conventions for communication, (a) they are not erasing print culture, and (b) they are providing these emerging forums almost exclusively for those who can pay for them"(33). In regard to the questions, what struck me as interesting in Sullivan and Porter's discussion was their definition of writing as "verbal, graphic, static, dynamic" as produced in print and electronic mediums (34). Because if that is the case, then our conceptions about writing as a quasi-subject-predicate construction no longer ring true.
"Rhetorical situatedness"--rhetorical act subject to kairos.
"object of analysis for those in computers and composition is not only the composed text but the writer-in-the-act-of-composing, the audience, and also the computer as aid or as environment."
Interesting point: New rhetoric revived interesting in "situational ground of discourse." Kinneavy, Bitzer, Booth make situation as foundation for rhetorical theory. Problem: "to what extent situations are 'rhetorically constructed' or 'located reality.'" "possibility of using context or situation as a trustworthy foundation for discursive relations."
"Writing technologies." Participant as researcher and researched. Changing definitions of writing.
Technology--styluses, storage, production environment, production/delivery
Computers and writing: "technology of a site impacts on the events that researchers observe." "interaction in cyberspace is computer-mediated as well as filtered through traditional screens of researcher, participants, observation tools." "Researchers bring theory to their studies of computers and writing, but they also bring their experiences as users of technology and their experiences as teachers." "methodology is built into the participation site."
"The knowledge of and interests of the community impinge on what is studied and how it is addressed."
Methodology is not invisible. As such, Patricia Sullivan and James Porter recommend: admitting that methodologies are socially constructed. "Articulate the ways in which technological processes clash with research processes in order to complicate the understanding of the research site." Place the researchers in all studies--going to be there anyways. "Map the history of the assumptions, the interpretations, and the critique that inhabit a particular study."
*I could see the book being relevant to discussion on WPA and research in that it forces scholars to examine 1. the role technology (all technologies) play in research methodologies. 2. the inherent implications that these technologies bring w/ them. 3. the role of the researcher in the research.*
Ed White's Teaching and Assessing Writing: Recent Advances in Understanding, Evaluating, and Improving Student Performance
Part One: Assessment
Chapter 1: Assessment as Threat and Promise
Assessment as threat—when insensitive to the students, learning, teaching, and discipline. When done cheap and results are misused. Behavioral Objectives throughout 70’s was the fad—measure achievement. Testing threatens liberal education. “Assessment forces teachers to use bad or inappropriate tests that demean everyone involved and trivialize learning.”
Assessment as promise. Improve teaching. Make job rewarding. Demonstrate value of what writing teachers do. Revision is necessitated on writer seeing what needs to be done. Students don’t know how to evaluate own work.
Developing Assessment procedures. Writing as socializing (enter discourse community) and individualizing discipline (critical thinking of relationship between self and text). For White, individualizing is most important for writing teachers. English instructors bring political and social issues into classrooms. To ignore that fact would be to bring more such issues into classroom b/c assumes that own beliefs are separate or neutral—and, they’re not.
"English teachers delude themselves when they argue, as many do, that they are not bringing political and social issues into their classrooms. Such a delusion actually makes one more, not less, political. A teacher insensitive to the social and political role of dialect is likely to tell or suggest to a student that her many 'mistakes in English' are the result of ignorance, derived from an uneducated home" (16).
Need reliable assessment procedures that evaluate what they say they are going to evaluate.
Developing Reliable Assessment Procedures. Unclear evaluation criteria. Unclear scoring available. Three stages of assessment: Awareness of consistent grading. Sharing assessment criteria w/ students. Students apply assessment to each other’s papers.
Chapter 2: Assessment and the Design of Writing Assignments
Elements of classroom instruction. Examine assignments (from Lindemann: What do I want students to do? For whom are students writing? When are students going to write? How are students going to do the assignment? What will I do w/ the assignment when they’re done?). Planning assignments for discovery and revision. Distributing assignments in written form. Discussing assignments in class. Prewriting.
Assignments designed to meet specific goals. (Encourages personal, reflective assignments at beginning of semester.) A descriptive writing assignment. Writing assignments that combine description and analysis. An expository writing assignment. Responses to revised assignments. Give students clear topics to write about—structured topics.
Chapter 3: Using Essay Tests
Designing essay test topics. Invalid topics in writing class (“Place of women in society”). Difference b/t topics for testing and topics for teaching. Structured topics rather than open topics. Give all students same question. Not too binding.
A model of topic development. Characteristics of good writing topics: clarity, validity, reliability, and interest. Pretesting. Classroom implications—be concerned w/ assessment of exams and pay attention to test development. Topic types—expressive assignments work best.
Helping students do well on essay test. Help students to understand the question. Help students to understand essay directions. Read questions aloud. (Help students learn to read question carefully and write in different modes for exams.) Respond to unclear questions (can do this w/ practice exams—which help instructor come up w/ clearer prompts and give students opportunities to practice writing on similar prompt). Understand the role of memory.
Working w/in time constraints. Different time-length essays—give enough time to write detailed response.
Craftsmanship of Essay test writing. Encourage freewriting to help students learn to read, writing, and respond to readings and topics. Help students come up w/ organization. Editing and Revising.
Chapter 4: How Theories of Reading Affect Responses to Writing
The Formalistic Theory of Reading. (Form of writing reflecting meaning.) Connections back to New Criticism. Forced teachers to look more carefully at text rather than student’s race, socio-economic background, appearance, gender, or moral predisposition. Argued that language and thought are the same things. Pendulum swung too far other way w/ “writing is a process, not a product.” White argues that it’s both. Poststructural theories of reading. (Writing is a creative interaction b/t reader and text.) Connections to Derrida, Fish, Corbett (emphasis on invention—Emig, too). Meaning of texts cannot be divorced from context and reader’s responses. Opponents (like White) find hard to believe that all meaning has somehow escaped both the text and the writer. New responsibility on reader to create meaning. For writing instructors—allows instructors to presume more is in students’ works than there might be. Encourages instructors to raise questions when responding to students’ writing rather than make statements—gets students back into thinking about the “textuality” of their papers.
Holistic Scoring and Interpretative Community. Reading students papers in light of poststructualism has encouraged instructors to engage students more in their texts by asking questions, engaging them in creative invention. Holistic grading—sum of work is greater than its parts. Intended audience—“interpretative communities” (collective interpretation of work).
“[I]t is a nice irony that reading theories developed among theoretical literary critics” and that there should be a “strong objective correlative among practical writing teachers trying to assess writing. The concept of the interpretative community allows us to integrate poststructural reading theory into our teaching and assessment practice. The principal [sic] benefit accrues to the students of writing teachers who understand that reading, no less than writing, is a process of the creative imagination, not a mere product to be analyzed” (102).
Chapter 5: Responding to Student Writing
Purposes and effects of Responding. 1) Responding allows students to know what works and what needs to be revising in a student’s draft. Don’t overload w/ comments. 2) Can function as gatekeeper (particularly grades) that keeps certain students (i.e., privileged students) in and others (disenfranchised students) out. Grades on papers encourage writing as a product mentality.
Responding to Drafts. Clear directions make responding easier for instructor and student. Focus on conception of topic and organization when responding to drafts.
Authority, Responsibility and Control. Instructor has authority to construct syllabus, writing assignments, and evaluate students’ assignments. Instructor offers experience and skill when reading and responding. Instructors also have to share responsibility in course with students—they can’t be passive learners. Effective instruction requires students to be active in their invention, drafting, and revising of discourses. Students have to also be authorities on their discourses. Teachers also cannot accept full responsibility for the work students’ produce. Convey in comments that ownership lies with the student. Teachers are not editors. Be kind and polite. Don’t comment too much and overwhelm students. Find something to praise. Suggest options or alternatives. Questions are more effective than assertions. Awareness that the text is negotiated, culture-bound, located in social structures.
Collaborative Writing. All writing is collaborative—need audience, conversation, reading, responding. Brainstorming groups. Collaborative writing activities.
Using Student Response Groups. Teacher not the only audience. The Presentation Copy. Don’t always have to be near-perfect.
Chapter 6: Using Portfolios
The teacher-graded Class Portfolio. Students own their portfolios. Reading and responding can be a massive undertaking. Uncontrolled content of portfolios—how much outside help did students receive. The contexts of the assignments. Encourage students to see writing as a process. Encourages students to write for themselves. Encourage students to take pride in work. Discourages plagiarism. Offer “revision process” evaluation on a couple of papers. Zero draft. Recovery draft. Final draft. Presentation draft. Don’t need to include every paper written for course. Can select most effective. Don’t have to read every word in a portfolio, especially since instructor has, in theory, seen the work in progress all semester.
The Team-graded Class Portfolio. Content of the portfolio. Treatment of Grades and Comments. Scoring Procedures. Criteria for Scoring Reliability. Appeals Procedures.Portfolios for Barrier Assessment. Portfolios in the Future.
Part Two: Writing Assessment beyond the Classroom
Chapter 7: Language and Reality in Assessment
Reality and Language: The Sapir-Whorf Hypothesis. Belief that our words strongly affect or even determine what our world, that our language may determine what we see and what we understand. We can affect people’s perceptions by changing their language and that the world itself is a social construction made by language out of the random flux of experience. Truth and “True Score.” Values and “Value-Free” Assessment. Living w/ Language Worlds in Conflict.
Chapter 8: Assessing Writing Proficiency
Purposes of Proficiency Assessment at the University Level. Types of Proficiency Assessment in Use. Multicampus Testing. Campus Testing Programs. Course Certification. Writing-Intensive Courses. Test w/ Course Option. Portfolio Assessment. Effective Certification through General Faculty Involvement.
Chapter 9: Selecting Appropriate Writing Measures
Multiple-Choice Versus Essay Testing of Writing. Multiple-Choice Tests don’t test actual writing. Results are erroneous. Bias in Writing Tests: The CSU Study. Testing students over material many minority students didn’t have access to. Overview of the Study. Minority students tended to score lower on multiple-choice test. Not typically the same problem for minority students on holistically graded essay test. Political and social issues behind placement. Financial. Diversity of students. Course and Assessment specifications. Benefits of Local Development of Writing Assessment.
Chapter 10: Organizing and Managing Holistic Essay or Portfolio Readings. Planning the Scoring Session.
Facilities. Personnel. Address scoring issues w/ personnel throughout the day. Materials. Arrangement of Test Materials for Scoring. Preparation of Scoring Guides and Sample Papers. The system for concealing scores. Recording scores.
Conduct of reading. Interpretative communities. Need for collegiality. Participation and Professional respect.
Chapter 11: Avoiding Pitfalls in Writing Assessment*
Chapter 12: Evaluating Writing Programs*
Chapter 13: The Politics of Assessment: Past and Future
Holistic scoring began 1970’s. Some personal background. Criticisms of White’s 1984 in CCC’s “Holisticism”: not specific enough. Putting an –ism after something not fully defined already. Or, something instructors are already really doing. Combat in the 1970’s.
“In the early 1980’s, a survey of English departments conducted by a committee of [CCCC’s] showed an amazing change: Not only did almost 90 percent of responding English departments state that they used holistic scoring, but nowhere did either the committee chair or the responding parties feel the need to define the term by more than a parenthetical reminder. In one decade, in a notoriously conservative and slow-moving profession, a new concept in testing and (hence) in teaching writing became accepted while no one was watching.”
Holistic scoring, rise to popularity in 1970’s:
• awareness of social and economic bases of privileged language and “correctness”
• development of poststructural theories of reading and process theories of writing
• emergence of writing research as a field of inquiry
• appearance of a vocal proletariat of regular as well as part-time writing faculty for whom writing was a serious business, not merely a path to literature seminars
Holistic Scoring: The Triumph of the Human. Holistic scoring and reading requires “community” as Paolo Freire defined it: “a community whose work is made meaningful by a joint social purpose. The acceptance and implementation of essay exams that are evaluated holistically on the state and national level indicate the importance and legitimacy of this “revolution.” Even done in medical school admissions and examinations now.
Problems with Holistic Scoring. Validity—testing what the exam claims to test and what it in fact measures. Essay exams are only writing in a particular “reality,” a reality of first and only drafts, pressured, externally motivated, topic-determined realities. Reliability—theoretical and practical question unique to essay exams and student evaluations.
Teaching and Assessing Writing in the Future. Essay Tests. Teaching and writing move beyond the classroom. Ten steps forward, away from decontextualized, passive multiple-choice tests, five steps back, toward essay tests devised—not by writing instructors for specific contexts and courses—but by testing corporations with graders who don’t make up an “interpretative community” with criteria determined to fit the needs of the assignment but, instead, read efficiently and consistently, without discussion or anything other than standardized scoring guides. Portfolios. Concern w/ fairness AND validity (contrary to Elbow’s claims to be incompatible). Assessment and Power.
“[T]he brightest future, as I suggested earlier, likes with portfolio assessment. The excitement, energy, and (most encouraging) funding that recently have gone into portfolio assessment suggest that educational values still have a strong constituency, even among those most concerned with institutional evaluation. In a sense, portfolios represent an attempt to restore essay evaluation to its original purpose, under fuller and more vital definitions of writing. If portfolios can be shown to be reliable, valid, and cost-effective measures of student performance, they could lead to a basic transformation of the measures, and hence the goals, of American education itself. Portfolios promise to bring into institutional use and governmental policy the education values of writing teachers.
Kathleen Welch's Electronic Rhetoric, Classical Rhetoric, Oralism, and a New Literacy
Welch connects new media (electronic rhetoric) to classical rhetoric (Isocrates) as a way to give “voice” to disenfranchised, erased, and dismissed discourse communities.
Welch connects contemporary “Next Rhetoric” to the canon of memory—a canon often dismissed or overshadowed by invention and arrangement.
First ½ of book:
“applies a newly theorized classical rhetoric (Isocratic Sophism that is raced and gendered) to explain literate oralism/auralism as the consciousness of the pre-Aristotelian period (specifically, in the generation before Aristotle)” (7).
Second ½ of book:
“adapts these Isocratic Sophistic theories to the literate, visual, electronic oralism/auralism that inhabits us now” (7).
“The problem of the book centers on three of the many issues that constitute relationships among writer-subjects, reader-subjects, cultures/ideologies, and the material texts that circulate in these three:
• Literacy issues arise from the fact that forms of communication technology condition how people articulate within and around their ideas, their culture, and themselves, including their subject positions.
• Any current definition of literacy must account for changes in consciousness […] brought about by electronic forms of communication and their inherent mingling with writing.
• Literacy depends on social constructions that give value to some writing and speaking activities and that devalue others. Versions of oralism/auralism exist in all historical periods, mingle w/ different technologies, and partly determine who is allowed to speak, who is listening, and how subjectivity is constructed” (7-8).
“These three issues coalesce around the thesis that literacy in the United States in the twenty-first century must account not only for the new configuration of intersubjectivies brought about by the merger of consciousness/mentalitie and electronic articulation but must also account for the social constructions in which writing takes place” (8).
“Electric Rhetoric attempts to argue persistently against the still powerful idea that knowledge is a retrievable reality ‘out there in the world,’ to be owned and stored as necessary, and that literacy is a skill in the sense of an external toll that one can own and apply as necessary” (8).
“This book defines literacy as an activity of minds/bodies/intersubjectivities that are conditioned within specific culture/ideologies, all of which have oral/ aural features of discourse such as reliance on repetition, spoken ritual, and first-language acquisition that are, in turn merged with other features, almost all of which are embedded in writing as a way of knowing” (8).
???: “The United States at the turn of the millennium is thoroughly immersed in the written word, even though many of our citizens have been damaged by an absence of training in functional literacy. In our time there is no speaking without writing” (8).
“The ‘traditional,’ historicized U. S. rhetoric that has been in place since the nineteenth-century does not work anymore” (30).
Electronic forms of communication have reshaped literacy (30).
“In this chapter, I will present Isocrates as a Sophist whose writing and teaching life offers us a vision of Sophism that we can adapt to our scholarly and teaching lives” (31).
Isocrates privileged writing (31).
“For Isocrates, the production of discourse, not just the passive consumption of it by a hearer/reader/interpreter, remains central to his concept of philosophia” (31).
Interaction is the key to Welch’s theory on Isocrates.
English studies have been “tacitly committed to the pseudo-Romantic idea of artistic genius, an ideology that severs students from their writing and other kinds of encoding and from ‘geniuses’ who are seen as having special powers not available to students and other writers” (32).
“the clichés of an important intellectual movement prevent students and other writers from participating fully in literacy as consciousness” (32).
“For Isocrates, rhetoric consists of language as it constitutes part of thought and language as it constitutes one’s negotiations with the world” (34).
“The Isocrates portrayed in standard twentieth-century rhetorical histories for the most part has been appropriated in one of two ways: 1) he has been erased […], or 2) he has been presented as the quaint “father” of a reputed liberal-arts tradition” (40).
“In Antidosis and elsewhere, Iscorates rejects the idea that language is a container that holds meaning” (41).
“The positivist attitude that language is a thing out there, retrievable, tangible, and determinant, plagues not only our own scholarly endeavors”—can be seen throughout classical rhetoric in the form of handbooks, rote learning, static models (42).
Isocrates illustrates that language is a “weaving articulation and thought”—“emphasis on the production of discourse” (42).
Language is not a container that simply holds thoughts (42).—New rhetorical methods illustrate this fluidity of language and discourse, in general.
For Isocrates, aptitude is a social construction. The canons of rhetoric derived by Aristotle are also social constructions based on ideological preferences and the privileging of logic. Such traditions that emphasize the canons and logos over other rhetorical practices minimize or erase the contributions of the Sophists and women rhetoricians such as Sappho, Diotima, and Aspasia. “Recognition that all canons are human constructs that reflect ideology, including ideology toward such issues as gender politics and Cartesian dualism…” (52).
“The Next Rhetoric”
“‘New Rhetorics’ have proliferated at various moments in the 2,400 year construction of traditional Western rhetorical history. We appear to be at another crucial historical moment for a ‘revival’ of rhetoric, so I have chosen the phrase ‘Next Rhetoric’ to indicate that the current wave is the latest; it doesn’t necessarily supplant the old ones or suggest that it is the one and only rhetoric” (55).
“Two kinds of dominant orality make up Ong’s thesis, not one, as is so frequently thought” (57):
• Primary orality—“a dominant kind of consciousness and is characterized by an emphasis on speaking not only for instrumentalist communication but for the transmission of cultural values, norms, and behaviors through shared consciousness” (57).
• Secondary orality—an electrified orality in which orality is “present-day high-technology culture, in which a new orality is sustained by telephone, radio, television, and other electronic devices that depend for their existence and functioning on writing and print” (qtd in Welch from Ong, Orality and Literacy, 11).
“The current reception of Isocrates’ writing—how his writings are read in particular scholarly-discourse communities—offer powerful ways out of the Cartesian ideology that knowledge and writing are things out there in the world and that reality is a self-evident and self-explained issue” (69).
“Isocrates’ development of general education depends on the continual interaction of the student (who inevitably interacts within discourse communities and within particular scenes) and on challenges to mind and sensibility through the study of philosophia” (69).
“Isocrates’ general education also offers an alternative to the pseudoromantic writer who believes that an organic meaning is locked within a discrete individual and can be unlocked, discovered or even released through artistic endeavor” (69).
Concepts in Composition: Theory and Practice in the Teaching of Writing, Irene L. Clark
Process
Invention
Revision
Audience
Assessing Writing
Genre
Voice
Grammar and Usage
Non-Native Speakers of English
Language and Diversity
Electronic Writing Spaces
Cross-Talk in Comp Theory, Victor Villanueva
"Teach Writing as a Process, Not a Product," Donald M. Murray--published in November 1972
Murray argues that the emphasis in the composition classroom should be on teaching writing as a process (prewriting, writing, rewriting) rather than focusing on the product produced by the student. By focusing on writing as a process, "the text of the writing course is the student's own writing," "the student finds his [or her] own subject," "the student uses his [or her] own language." Drafting as part of invention and discovery. Creative and functional writing is the same. "Mechanics come last." "Time for writing process to take place and to end." Papers are evaluated to determine other choices for the writer. Students must be able to explore and discover their own writing processes. Writing is experimental since what works one time might not work the same another.
"Writing as a Mode of Learning," Janet Emig--published 1977
"Audience Addressed/Audience Invoked: The Role of Audience in Composition Theory and Pedagogy," Lisa Ede and Andrea Lundsford--published
"Post-Process 'Pedagogy'": A Philosophical Exercise--published
"The Basic Aims of Discourse," James Kinneavy--published
"Grammar, Grammars, and the Teaching of Grammar," Patrick Hartwell--published in
"Contemporary Composition: The Major Pedagogical Theories," James A. Murphy
"A Cognitive Process Theory of Writing," Linda Flower and John R. Hayes--published in
"Cognitive Development and the Basic Writer," Andrea A. Lundsford
"Diving In: An Introduction to Basic Writing," Mina Shaughnessy
"Collaborative Learning and the 'Conversation of Mankind,'" Kenneth A. Bruffee
"Professing Multiculturalism: The Politics of Style in the Contact Zone," Min-Zhan Lu
"The Language of Exclusion: Writing Instruction at the University," Mike Rose
"Inventing the University," David Bartholomae--published
"Diversity, Ideology, and Teaching Writing," Maxine Hairston
"On the Rhetoric and Precendents of Racism," Victor Villanueva
James J. Murphy's A Short History of Writing Instruction
have to survey composition's past to know its future.
"Ancient Greek Writing Instruction," Richard Enos
Invention of a formal alphabet key to literacy development in Greece. Became means for expressing thoughts that were limited by oral expression. Writing as a heuristic for creating discourse and refining patters of thinking. Classical writing to the service of orality. (Greeks read written prose aloud for instance. oral and written connected.)
While literacy today is judged by one's competence w/ written discourse--intellectual elite, the faculty of writing was not always the possession of the intellectual elite in Greece. Oral discourse was primary for "showing off." Written discourse much more practical in application of mundane duties like record keeping. However, with increase in literacy, written discourse become more often associated w/ prose. The standardization of the alphabet was "a monumental achievement" that set into motion a series of events that "led to the systemized writing instruction" which, in turn, led to the emergence of a literate community in Athens. Led to process of letteraturizzazione. Ability to write well enables scholars like Isocrates and Aristotle to wrestle w/ abstract metaphysical concepts.
"The Key Role of Habit in Roman Writing Instruction," James J. Murphy
Murphy argues that the Roman educational system had rhetorical efficiency as its primary goal. Coordinated program of reading, writing, speaking, and listening. boys from six through 18. about public improvisation--concern for kairos. concern for appropriate discourse for appropriate situation--therefore, no "art of letter writing" or art of "histographies" in Roman antiquity. Expected to adjust oral and written discourse to exigency of situation. Q--facilitas--ability to produce appropriate discourse for any given situation. Instruction in grammar. imitation. concern for morality and "good man" in rhetorical instruction. "the student learns political science, history, morals, and literature by a kind of intelligent osmosis. His attention is focused on the style and structure of the particular text, but he cannot escape an awareness of historical circumstances or ethical problems as he moves through the various steps."
education: home training, military service, apprenticeship w/ orator.
Rhetorica ad Herrennium--first complete Latin rhetoric. Progymnasmata. Declamation. Sequencing from "easier" to more challenging" of assignments.
"Writing Instruction from Late Antiquity to the Twelfth Century," Carol Dana Lanham
Instruction fused classical and Christian texts, particularly poetry. Prose more difficult to use, but Augustine helped remedy that. "Functional Literacy." Quintilian enormously influential.
Learned from school textbooks:
An article I read in Self magazine while working out this afternoon (weird deja vu):
"Stay Cool Under Pressure: How to give your all when the stakes are high"
1. View your nerves as proof you're prepped. If you're too calm, you might not try as hard as you should. [...] Tell yourself that your sweaty palms mean you've trained well and you'll use that revved-up energy for good.
2. Ditch the game plan. Instead of mapping out exactly what you'll say or do when you're giving a presentation or trying out for a team, focus on your key aims.
3. Give 'em the benefit of the doubt. Remind yourself that your audience, whoever it is, wants to see you succeed: The interviewer is hoping you'll be the hire; the blind date secretly wishes you'll be the woman of his dreams; the crowd on the sidelines is rooting for you to finish. When you believe you'll succeed, odds are, you will.
Alright, so I'm thinking about Dr. Marsh's practice question. So, here goes...
In the "Introduction" to Semiotics and the Philosophy of Language, Umberto Eco defines semiotics as the study of signs and distinguishes between general semiotics and specific semiotics. In short, Eco argues, "A specific semiotics is, or aims at being, the 'grammar' of a particular sign system, and proves to be successful insofar as it describes a given field of communicative phenomena as ruled by a system of signification. Sometimes a specific semiotics only focuses on a particular subsystem [...] that works within a more complex system of systems." For instance, Eco identifies the different "grammars" of American Sign Language or even traffic signals. While the grammar of "traffic signals" might be more simplistic than the more "complex" grammar of American Sign Language, each represent specific semiotics that are ruled by signification.
However, as Eco demonstrates throughout his work, semiotics is not a "science" of signs as like physics or chemistry. Instead, Eco distinguishes between two kinds of signs: those based on equivalence and those on inference. Based on Eco's discussion, I would argue that a specific semiotics based on signs of equivalence would be indexical signs, like a driver's license photograph (much like Roland Barthes' non-coded iconic message in "The Rhetoric of the Image"); conversely, Eco argues that most languages are specific semiotics based on signs of inference. As Eco notes in the Introduction, signs do not have a 1:1 representation with their signifieds. Instead, signs of inference operate like "metaphors" that are connected to each other through "abduction." Eco rejects the idea that signification is linear and, instead, proposes that signification is more like a tree diagram or mesh net. In other words, whereas deductive reasoning relies on the rule to explain the case and inductive reasoning relies on the case to explain the rule, "abductive" reasoning is much more cyclical. The rule explains the case, which in turn creates an entire new rule for an entire new case. However, the process is not linear and the rules and cases shape and transform each other, repeating perpetually. As Eco notes, "lexical problems are in a continuous process of transformation." Just as soon as semioticians attempt to "pin down" or affix meaning to a sign, the sign is changed by the attempt to "pin it down." As the title of Eco's book illustrates, semiotics is a philosophy of language in every sense, and as a philosophy, semiotics requires the use of language to describe and explain language. Therefore, "by studying the human signifying activity it influences its course. A general semiotics transforms, for the very fact of its theoretical claim, its own object."
Since signs are in continuous states of transformation, they have "general epistemological problems" that "the researcher must be aware of." Signs are not fixed scientific principles or mathematical equations, like theories of relativity or inverse equations. Rather, the meaning of signs change perpetually depending on social situations and particular contexts. For instance, Henry Louis Gates explains in "The Signifying Monkey" how African Americans have used the power of signification to thwart oppressive economic, social, and political systems through language. Specifically, communities of power have historically fixed meaning to "correct" or stabilize words and their usage. I am reminded here of creation and distribution of Daniel Webster's Dictionary and the Oxford English Dictionary as specific attempts to affix meaning to particular words because such signs were changing with colloquial use. African American Vernacular English is another example of signs transforming in attempt to thwart those communities of power (in this case, "The Man") that have attempted to affix meaning to signs.
However, Eco notes that any study of specific semiotics must acknowledge and account for the "underlying philosophical assumptions that influence its choice and its criteria for relevance." In other words, the study of sign systems, like the signs studied themselves, is based on signs. Scholars use signs to study signs, and, as such, the signs used to study signs are transformed and shaped by other signs. Because the study of signs cannot preclude the use of signs, "general epistomological problems" emerge.
Namely, in my own research, "philosophical assumptions" exist regarding autism as a biomedical, social, economic, and rhetorical construct, and within these specific semiotic spheres, signs construct how autism is studied, explained, reported, and treated. For instance, Majia Nadesa discusses in her book Constructing Autism how the medical community has constructed autism based on normative criteria of brain functioning, communication, language usage, and human sociability. Particularly relevant to this conversation, within this "specific semiotics" of medicine and autism, a child's inability to interact through the use of signs (in this case, a child's inability to understand semiotics) is a significant criterion for "autism" or other "pervasive developmental disorders." Other "specific semiotic" groups that relate to autism might include social and activist groups such Cure Autism Now and Autism Speaks. These "specific semiotic" groups often rely on signs based on "cure," "combat," "defect," and "captivity." For instance, Cure Autism Now recently concluded the "Combat Autism" fundraiser in which several NFL football players raised money for autism research. Autism advocates (like blogger Kassaine) argued that military metaphors of combat and war were inappropriate considering the fact that Cure Autism Now typically advocates on behalf of autistic children. It seemed highly inappropriate for this "specific semiotic" group to use signs based on signifiers of aggression and hostility for the "general semiotic" group, one that consists children. As Kassaine notes on her blog, Cure Autism Now wants to go to war with autistic children.
Such "general epistemological problems" are only magnified (and are especially appropriate for this conversation) because autism deals with one's (in)ability to use signs to convey meaning. However, a study of semiotics and sign system seems to place value on certain modes of communication. In reading Eco's discussion on signs and sentences or signs and language, one could conclude that Eco focuses much of his philosophy of semiotics on inferential signs and signs based on language. And, Eco is not alone; scholars overwhelmingly focus on print or spoken discourses--discourses that are based on a specific syntax or generally "familiar" sign system. The epistemological problem, then, is how much scholars do value only particular sign systems--those based on language--over other sign systems that are too "specific." In other words, the assumption is that many non-verbal autistic children are not able to communicate with others because they do not use commonly understood sign system. However, parents of non-verbal autistic children have noted that these children do communicate with the world around them. Contrary to the metaphor of autistic children as "prisoners" of their own minds, autistic children have "specific semiotic" systems that are perhaps just too specific. In this case, only a select few (mothers, fathers, teachers) understand these "specific semiotic" sign systems. Just as Eco noted, the process is abductive: the "cases" are those non-autistic children who use "specific semiotics." Because these "special semiotics" are misunderstood by the "general" group, the "rule" is made that non-verbal children do not communicate. And, the "result" is that sign systems based on combat, war, and prison continue to signify autism.
Dr. Marsh's practice questions for my third area:
1. Umberto Eco asserts that "A specific semiotics is, or aims at being, the 'grammar' of a particular sign system, and proves to be successful insofar as it describes a given field of communicative phenomena as ruled by a system of signification. Sometimes a specific semiotics only focuses on a particular subsystem [...] that works within a more complex system of systems." He adds that "Every specific semiotics [...] is concerned with general epistemological problems [...] and the researcher must be aware of the underlying philosophical assumptions that influence its choice and its criteria for relevance." Discuss the "philosophical assumptions" that have inspired/govern your own research, the sign system(s)/subsystem(s) to which your work is relevant, and any "general epistomological problems" which your scholarly work addresses.
2. In addition to what he has to say about a specific semiotics, Eco states that a general semiotics concerns itself with "three different questions," two of them being "(a) Can one approach many, and apparently different, phenomena as if they were all phenomena of signification and/or of communication? (b) Is there a unified approach able to account for all these semiotic phenomena as if they were based on the same system of rules?" He adds that a general semiotics "in order to answer the quesions above. . .is obliged to reconsider, from a general. . . point of view, classical issues such as meaning, reference, truth, context, communicational acts. . .as well as many logical problems as analytic vs. synthetic, necessity, implication, entailment, inference, hypothesis, and so on." Consider and demonstrate how your own scholarly work enters into this discussion, and accomplishes two or more of the tasks listed above.
Hmmm....
Umberto Eco's Semiotics and the Philosophy of Language
Introduction
Object of semiotics--sign (or sign-function) and semiosis
"The concept of sign must be disentangled from its trivial identification with the idea of coded equivalence and identity" (1). Can't look at the relationship b/t the sign and the "sign-function" as a resolvable action "between pairs." Rather, semiotics is a relationship of "inference" rather than "equivalence." In other words, language is based on a system of metaphors that users agree upon.
However, this does not mean that "extreme x stand those who assume that every text [...] can be interpreted in one, and only one, way, according to the intention of its author." Likewise, one can't assume than any and all interpretations are valid. Rather, semiotics provides a "theoretical toll for identifying, according to different semiosic processes, a continuum of intermediate positions" (3).
Semiotics offers an "indefinite series of alternative or complementary interpretations" (3).
Language exists and functions on an x/y axis. Like an encyclopedia rather than dictionary. Language reflects a "social storage of world knowledge." As such, "any interpretation can be both implemented and legitimated"--legitimated being the key word here.
Semiotics is nothing but a philosophy of language. Semiotics concerned w/ pragmatics. Concerned w/ epistemological problems. "Uncertainty principle." *In a continuous process of transformation.* (Again, back to pragmatics) Still, some grammars more "fixed" than others.
Semiotics (and the signs studied within the discipline) can be "descriptive" and "normative."
Semiotics is not a science in the sense of physics and electronics. ("science" like Aristotle's "science" based on probability).
Have to account for the general point of view, "classical issues such as meaning, reference, truth, context, communication acts (be they vocal or else), as well as many logical problems as analytic vs. synthetic, necessity, implication, entailment, inference, hypothesis, and so on."
[Interesting that too often postmodern theory, like Derrida, argues that meanings cannot be "pinned down." No sooner are meanings grounded or fixed that they change dramatically or radically to fit an ever-changing social exigency. For instance, I'm thinking here of Henry Louis Gates' discussion on signification and how particular discourse communities "play" on fixed meaning as a rejection or response to that very "fixed" meaning. After all, "somebody" had to do the fixing, and most often, they are the communities who hold the "power" over language to fix meaning. Signification, however, allows individuals to challenge those fixed meanings and give them new ones. Ones that simultaneously accept and reject those meanings (after all, we have to accept an idea before we can reject against it).
Back to Eco... while so many theorists have claimed that language usage and meaning cannot be pinned down, they don't really offer a theory of explaining how that works. What I think is interesting about Eco is that he offers in his book and discussion of x/y axis a way of theorizing and visualizing how meanings shift or change. However, I would argue that the only problem w/ Eco's x/y axis theory is that something would have to be 0,0 on the axis. And, perhaps, the postmodernist, social constructionist in me cannot accept that there's a standard by which all other interpretations are deviants of that 0,0 point. So, I would argue that we'd have to remove the 0,0 on the axis. It needs a big whole in the middle, I suppose. Anyways...]
General theories of semiotics are influenced by specific instances of semiotics. [deductive reasoning]
"essence" of signs--realm of existence [a la Plato's forms]
"semiotic endeavors is to explain why something looks intuitive, in order to discover under the felicity of the so-called intuition a complex cognitive process" [a la Barry]
Eco--in order to understand semiotic meaning, need to look back instead of forward.
Interesting point: "Signs are not empirical objects. Empirical objects become signs [...] only from the point of view of a philosophical decision."
"a philosophy has a practical power: it contributes to the changing of the world." "Since a philosophy has this practical power, it cannot have a predictive power." "philosophies can say everything about the world they design and very little about the world they help to construct."
I like this statement: "A general semiotics is philosophical in this very sense. [...] A general semiotics studies the whole of the human signifying activity--language--and languages are what constitutes human beings. [...] It studies and describes languages through languages. By studying the human signifying activity it influences its course. A general semiotics transforms, for the very fact of its theoretical claim, its own object." Very much like the Matrix.
Still, this is why Eco's theories can belong in a rhetoric program, because in some ways, Eco's concerned with the rhetorical situation. He's looking at it from a different point-of-view, more concerned w/ the parts as they contribute to the whole; whereas, Bitzer seems concerned w/ the whole as it contributes to the parts. (Yea, that's good way of stating it.)
Chapter 1: Signs
Eco defines the nature of the "sign" in response to other semioticians like Peirce and Saussure. based on equivalence--logical signs, like in physics and chemistry--and inference--arbitrary signs. based on common usage. intension and extension. "Every sign is a symbol but not every symbol is a sign."
Sign vs. figura. Not a 1:1 correspondence.
Semantics shifts semiotics from a process of signification to a process of communication. Complementary. [Important to note that Eco distinguishes b/t signification and communication (meaning). We may attempt to signify; however, that does not mean meaning is conveyed.]
Chain of signifiers. Interpretation of "corresponding signified." Every signifier leads into another signifier.
Signs vs. Texts. Texts generate multiple readings. Sign= expression + content. Text is not an apparatus. It renews and destroys signifying systems. Something is at same time something else.
Representation--similar to myth of cave.
Kristeva: Sign is resemblance. Discrepancies and differences. Peirce: sign instruction for interpretation.
Signs vs. Words. Analyzed contextually. Revealing yet concealing. "name" deemed to be true but not actually. "The name establishes a pseudoequivalence with reality, and in doing so it conceals it."
Sign--element of uncertainty
inference is derived not from the physical event, but "the proposition which expresses it."
Process of "Abduction"--Rule, case, and result--which in turn influences the rule, case, and result.
continuum b/t substance and form. Form and substance which balance each other out.
Chapter 2: Dictionary vs. Encyclopedia
Language functions more like an encyclopedia rather than a dictionary b/c dictionaries are finite and don't say what words mean. A definition is not a demonstration. [again, back to pragmatics, performative nature of language and semiotics.]
tree diagram.
Dictionaries define. Encyclopedias give content. ***Meaning based on clusters.***
Encyclopedia as labyrinth. Important point--meaning is NOT linear. More like a maze or rhizome with everything connected to each other. Visualize a net with each rope connected to another at simultaneously.
"the encyclopedia is a semantic concept and the dictionary is a pragmatic device."
Chapter 3: Metaphor
"The most luminous and therefore the most necessary and frequent" of all tropes, the metaphor, defies every encyclopedic entry."
both synecdoche and metonymy
Chapter in a nutshell: "language is by nature, and originally, metaphorical, and the mechanism of metaphor establishes linguistic activity, every rule or convention arising thereafter in order to discipline, to reduce (and impoverish) the metaphorizing potential that defines man as a symbol animal." "language (and every other semiotic system) is a rule-governed mechanism, a predictive machine that says which phrases can be generated and which not, and which from those able to be generated are 'good' or 'correct,' or endowed w/ sense; a machine with regard to which the metaphor constitutes a breakdown, a malfunction, an unacceptable outcome, but at the same time the drive toward linguistic renewal."
Metaphor--social cultural creation that enables language to work.
***"the truth is that the metaphor is the tool that permits us to understand the encyclopedia better."***
Chapter 4: Symbol
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Chapter 5: Code
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Chapter 6: Isotopy
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Chapter 7: Mirrors
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Bakhtin's The Dialogic Imagination and "The Problem of Speech Genres"
The Dialogic Imagination
Architectonics--cannot understand anything until we understand how it moves us. All knowledge is provisional. Work to understand centrifugal force (pull together work) and how new information pulls apart--centripital forces. Against systems b/c systems ignore individual circumstances. Look at the relationship of the parts on the whole. Centers of value--pulling some ideas, beliefs, knowledge toward one, pushing others away.
The individual consciousness is shaped by internal and external forces. Within every discourse, then, one can examine these centripetal forces that continuously push “things” apart and the centrifugal ones pulling “things” together (Holoquist xviii). “Epic and Novel”—“Every specific situation is historical.” All knowledge is provisional, so while centripetal forces function to keep our ideals or beliefs pulled together, new information pulls apart at these ideas. In other words, while one might have a theory of one’s own faith “nailed down,” a new book or theory, like Darwin’s theory of evolution originally published in 1859, forces some theories apart.
New information introduces new challenges, new theories, and new observations on the universe. This new information creates metaphysical and metaphorical “holes” in one’s architectonic understanding of the universe. Genre of novel—Bakhtin was primarily concerned with the representation of architectonics in novels since novels offered more opportunities for dialogic moments for conflicting forces to be seen in the text. As discussed in “Epic and Novel” because of “literary zones of contact.” Discussed primarily in “Discourse in the Novel” published posthumously. Genre of novel always changing—can’t pin it down b/c it has to change with the times in which it is created.
Chronotope--relationship b/t time and space in work. Can't separate the two. space--tangible. time--construction. similar to utterance. creates effect.
“connectedness of temporal and spatial relationships that are artistically expressed in literature.” From “Forms of Time and of the Chronotope in the Novel: Notes Toward a Historical Poetics.” Bakhtin sees it as “a formally constitutive category of literature” (84). Note his nod towards Kant on page 85 (in the footnote): “Kant defines space and time as indispensable forms of any cognition”—space and time lead to transcendental moment. Bakhtin says drop the transcendental b/c w/out space and time there is no moment. “Chronotopes can become condensed in fundamental organizing metaphors like the chronotope of the road, by which basic conceptions of time and space get translated into narrative terms.” Road—space and time.
Three Novelistic Chronotopes in Ancient Times: "adventure novel of ordeal” or Adventure Time—Extraordinary in scope: or “Greek” or “Sophist” novels written between the second and sixth centuries A.D. It uses adventure time. Broad and varied geographical background. Life controlled by chance. Key metaphor: the road (see page 98). Interchangeability in space (this has political consequences). “adventure novel of everyday life” or Adventure Time of Extraordinary People: The Lives of saints. Crisis. Rebirth. Metamorphosis. Identity. Displays only exceptional moments that shape the individual. Ancient Biography and Autobiography. Platonic. Rhetorical. Metaphor: the public square. “A literary work’s artistic unity in relationship to an actual reality is defined by its chronotope” (243). shapes narrative (250). All meaning must “enter our experience (which is a social experience)” in the form of “a sign that is audible and visible…Without such temporal-spatial expression, even abstract thought is impossible. Reality created in Tess—one of industrialization. Changing times. “Rape” of the land by new rising class of merchants and industrialists. Old way—Milkmaids and farmers no longer safe. Metaphors describe a chronotope but aren’t a chronotope
Dialogism--similar to kairos or rhetorical situation. Novel as a genre closed to "molten lava" of actual utterance. Aware of situations and changes utterance in response to those exigencies. Utterance that exists b/t rhetor and society. One voice takes another voice into consideration b/f speaking.
Bakhtin notes that in novels, “This interaction, this dialogic tension between two languages and two belief systems, permits authorial intentions to be realized in such a way that we can acutely sense their presence at every point in the work.” From “Discourse in the Novel.” One voice takes into consideration another voice before speaking—very contingent on time and space (chronotope)… similar to concept of addressivity in Bakhtin’s essay on Speech Genres. Inherent in the rhetorical situation because, if a work is fully dialogized, it takes into consideration the purpose, audience, and occasion. Intrinsically linked with heteroglossia b/c dialogism is the awareness and alteration of one’s discourse to fit a rhetorical situation.
Heteroglossia is the conflicting ideologies inherent within that situation. Occurs all the time in every chronotopic situation. Can be related to controversial topics or in the day-to-day. For instance, in Tess when Angel keeps proposing to Tess and she keeps refusing. When attempts to finally tell him her secret, she tells him she isn’t a Durbeyfield but a D’Urbervilles—not that she has a child before who died. Tess started to tell Angel about the baby but changed her mind at the last minute when Angel was holding her tightly because her “instinct was stronger than her preservation of candor.”
Heteroglossia--multiple voices. clash of different "kinds" of "languages." clash of different relationships, genres, situations. language used carries ideological positions. many different ideological perspectives interacting at same time.
Clashing of different ideologies and beliefs in a situation, different ideas clashing, multiple voices, convergence of these multiple voices in a text. “…this movement of the theme through different languages and speech types, its dispersion into the rivulets and droplets of social heteroglossia, its dialogization—this is the basic distinguishing feature of the stylistics of the novel” (263). “The boundary lines between some else’s speech and one’s own speech were flexible, ambiguous, often deliberately distorted and confused. Certain types of texts were constructed like mosaics out of the texts of others.” “one a centralizing (unifying) tendency, the other a decentralizing tendency (that is, one that stratifies languages).
The novel senses itself on the border between the completed, dominant literary language and the extra literary languages that know heteroglossia.” (67) The word in language is half someone else's. It becomes "one's own" only when the speaker populates it with his own intention, his own accent, when he appropriates the word, adapting it to his own semantic and expressive intention. Prior to this moment of appropriation, the word does not exist in a neutral and impersonal language . . . but rather it exists in other people's mouths, in other people's contexts, serving other people's intentions: it is from there that one must take the word, and make it one's own . . . . Language is not a neutral medium that passes freely and easily into the private property of the speaker's intentions; it is populated -- overpopulated with the intentions of others. Expropriating it, forcing it to submit to one's own intentions and accents, is a difficult and complicated process. (294)
Polyphony--heteroglossia in certain novels where characters live independently of author. Novel most able to illustrate polyphony and architectonics of situation b/c not bound by conventions, like epic poem for instance.
Carnival--oppressing system. cent. force of authoritarian regime. failure to understand this, failure to understand reality.
Double Voiced--all language is double-voiced.
"The Problem of Speech Genres"
Speech Genres--Speech genres are inexhaustible b/c of different contexts for different utterances and various possibilities (reminded of Dr. T's "cellular change" comment in VR). Historical genre distinctions too narrow for scope of human interactions. Rhetoricians have studied judicial, deliberative genres. (Again, Bakhtin against systems.) Semiotics, behavioralists, structuralists have studied the individual speech in isolation. Still haven't gotten to the complex nature of the utterance by not looking at chronotope--from Dialogic Imagination. Primary--simple genres, speech
Secondary--complex, novels, dramas, scientific research, commentaries
Utterance--"Language is realized in the form of individual concrete utterances by participants in the various areas of human activity." Thematic content, style, and compositional structure--linked to the whole of the utterance (seems to combine three of the canons into one whole contextualized. "To ignore the nature of the utterance or to fail to consider the peculiarities of generic subcategories of speech in any area of linguistic study leads to perfunctoriness and excessive abstractness." "After all, language enters life through concrete utterances." "Any utterance is a link in a very complexly organized chain of other utterances." Real unit of speech communication: utterance. "Speech is always cast in the form of an utterance belonging to a particular speaking subject--outside of utterance, speech does not exist. real unit of utterance when speaker relinquishes the floor to another speaker--back and forth. utterance). rejoinders. pause--dixi. Point in naming rejoinders and dixi--to show that there is more to human communication than simply words and sentences. words, sentences, phrases are just language units. understanding the utterance is understanding the whole. real life dialogue is the utterance. back and forth. similar to Plato in many ways. exchange is in the moment. back and forth. finalized utterance--semantic exhaustiveness, speaker's plan or will, generic forms of finalization. speak in utterances--not individual words and sentences. ideas about speech change during process. whole utterance determines our genre and sentence choices.
Addressivity--knowing how to respond during utterance--addressivity--an "indefinite, unconcretized other". influence of genre constraints on addressivity. influence of addressees. influence of other outside factors. (reminiscent of chronotope again here.) addressivity inherent not in unit of language but in utterance. utterances acquire addressivity only in the whole of the concrete utterance.
One of my favorite quotes: "He is not, after all, the first speaker, the one who disturbs the eternal silence of the universe he is using, but also the existence of the language system he is using, but also the existence of preceding utterances--his own and others'--with which his given utterance enters into one kind of relation or another." see connections to the "myth of the cave" here. Not necessarily a reference to any "ideal" for Bakhtin because an "ideal" can't exist in a system so completely relative. Still, an understanding that forms exist before the moment that people are reacting or acting to.
"Every utterance must be regarded primarily as a response to preceding utterances of the given sphere. [...] Each utterance refutes, affirms, supplements, and relies on the others, presupposes them to be known, and somehow takes them into account."
Booth's Rhetoric of Rhetoric
Part I: Rhetoric’s Status: Up, Down, and –Up?
Explores the confused history of rival definitions of rhetoric and a brief dramatization of rhetoric’s disasters and triumphs. Addresses the complex evaluation problems that have led so many critics to see all rhetoric as contemptible. Celebrates those who’ve revived serious rhetorical inquiry from the assassination attempts by positivists—who’ve reduced rhetoric to simply emotion (pathos) and ethics—or lack thereof—(ethos).
Chapter 1: How Many “Rhetorics”?
Aristotle in The Art of Rhetoric: rhetoric has no specific territory or subject matter of its own since it is everywhere. Rhetoric involves all forms of communication short of physical violence, including gestures. Most dangerous of human tools. Provides various historical definitions of rhetoric that move from rhetoric as queen over every other discipline to one that focuses on ornamental style and delivery techniques (Enlightenment). Rhetoric no longer genuine pursuit of Truth. Rhetoric separated from dialectic by Aristotle continues throughout rhetorical tradition and is reinforced as the view that rhetoric is simply style.
Booth—rhetoric is not reducible to style but can be a mode of genuine inquiry. Rhetoric important for removing misunderstandings and creating misunderstandings—borrowed from Richards. Booth distinguishes between the art of rhetoric and the study of that art.
Defines key terms:
Foucault's The Archeology of Knowledge and the Language of Discourse
Foucault argues that language is a discursive event that is connected and concerned with the collective discourse of a society. Sentence may exist in isolation, but statements cannot since they are part of discourses within and part of all discourses. Connects with semiotics in that Foucault is concerned with how discursive events are understood—and even understood when not understood.
“Whenever one can describe, between a number of statements, such a system of dispersion, whenever, between objects, types of statement, correlations, positions and functionings, transformations), we will say for the sake of convenience, that we are dealing with a discursive formation.”
“The frontiers of a book are never clear-cut; beyond the title, the first lines, and the last full stop, beyond its internal configuration and its autonomous form, it is caught up in a system of references to other books, other texts, other sentences: it is a node within a network.”
From “The Discourse on Language”
In every society the production of discourse is at once controlled, selected, organized and redistributed according to a certain number of procedures, whose role is “to avert its powers and its dangers, to cope with chance events, to evade its ponderous, awesome materiality.”
We are not free to say just anything when we like or where we like. Prohibited based on:
1. covering objects
2. ritual with its surrounding circumstances
3. the privileged or exclusive right to speak of a particular subject
These prohibitions interrelate, reinforce and complement each other, forming a complex web, continually subject to modification. The areas most tightly woven today are politics & sexuality.
The prohibitions surrounding speech reveal its links with desire and power.
Logophobia: The apparent supremacy given discourse in our culture masks a fear; all our forms of discourse serve to control it, to relieve its richness of its most dangerous elements; to organize its disorder. This logophobia is a fear of the mass of spoken things, the possibility of errant, unrestrained discourse.
“A discipline is not the sum total of all the truths that may be uttered concerning something; it is not even the total of all that may be accepted, by virtue of some principle of coherence and systematization, concerning some given fact or proposition.” (Rejecting Empiricism’s claims to know all “truths.”)
How they relate: Archeology—no text is an island unto itself. Reflection of all discourses in time and space. Discourse on Language—that discourse reflects the desires as well as restrictions placed on the discourse. Reflects the desires and restrictions placed on speaker as reflected in content and form.
Questions to consider:
Can you tell I've been having fun w/ Marc's laptop's camera? I like my huge snoz on this pic...
Something I've noticed--different conceptions/definitions of "rhetoric":
Kennedy--Primary, Secondary Rhetoric (CRitCST)
Kennedy--Technical, Sophistic, Philosophical Rhetoric
Kennedy--Late antiquity to middle ages: Rhetoric as method or tool (something one uses or employs)
Modern scholars: Rhetoric as a productive art (something one observes and comments on)
Golden--Moral Rhetoric (Plato), Technical/Scientific Rhetoric (Aristotle), Educational/Social Act (Isocrates, Cicero, Quintilian)
Berlin--Classical, Psychological/Epistemological, Romantic
Rhetoric--Find available arguments (that already exist) Aristotle
Rhetoric--Discover new "truths" (that don't exist already) Plato, Emerson
I swear to God The Wonderpets are the single most annoying cartoon characters on television. This is what I get for using the television as a babysitter... Dear God, I would rather study than watch this mind dribble...
Connors, Robert. Composition-Rhetoric: Backgrounds, Theory, Pedagogy. Pittsburgh: U. of Pittsburgh Press: 1997.
Introduction:
Seeks to fill the gap on rhetorical theory b/t Whately’s Elements of Rhetoric (1828) and I. A. Richards’ Philosophy of Rhetoric (1936) and Burke’s Counter-Statement (1931). Seems to be No 19th century rhetoric. Book attempts to offer a look at the rhetoric b/t 1828-1928.
Connors: “there is a new rhetorical tradition that arose in the United States during the 19th century to try to inform an ever increasing demand for literacy skills for the professional and managerial classes” (4).
Current-traditional rhetoric attempted to meet those needs. Term is dubious b/c there is no rhetorical tradition like current-traditional rhetoric. Coined term originally to illustrate how rhetorical trends during the time sought to meet the changing needs of its students in both current and traditional rhetorical theories. But, no works, only textbooks—according to CH Knoblauch in 1984—that are current-traditional. Current-Traditional rhetoric developed over time. 19th century rhetorical theory grew out of 18th century epistemology—not an ancient rhetorical tradition. Since methods and theories of 19th century not really changeless, unified, or seriously current, Connors uses the term “Composition-Rhetoric” for the period and his book. Identifies the form of rhetorical theory and practice devoted to written discourse. Connors—composition-rhetoric is a genuine rhetoric w/ own theoria and praxis. “C-R is a modern rhetoric, quickly changing and adapting, driven by potent social and pedagogical needs” (7).
Early American C-R. 1800-1865. Belletristic style. Personal attention from faculty. Different kinds of institutions—Harvard to tiny frontier schools. Intense interaction b/t student and teacher.
Postwar C-R. 1865-1885. Morrill Act of 1862, established land-grant colleges. Schools flooded w/ students who needed to be taught to write. Correctness in writing. Forms. New PhD’s from Germany invigorating the universities. Growth of the modern concept of the university w/ undergraduate and graduate programs, scholarly specialization, and departmentalization. Rise of all-women’s colleges. Rise of co-education. Need for textbook industry to meet needs to increased student base and more technical training.
Consolidation C-R. 1885-1910. Occurred rapidly. Pressing social demands for literate masses. A.S. Hill—Harvard 1882. English A. Simplified written rhetoric to make it more “teachable.” Modernized, centralized textbook marketplace. Taxonomy and simplification. 4 modes of discourse. Methods of exposition. Levels of discourse.
Modern C-R. 1910-1960. Students and faculty disliked Freshman Composition equally. Textbooks shared unanimity of view on and similar treatments of canonized concepts. Cultural pressures for formal and mechanical correctness. Scholars escaped to literature classes. Focus on expository writing—a belief in that reality is located in the external world. Writer simply transfers the ideas of the mind onto the paper. Composition most frequently taught but least examined. Post 1960—new discipline, new theories, new rhetoric. Reexamined Dewey’s concept of “social constructionism.” C-R needed to be placed on more solid theoretical footing. Writing-Process theorists and expressionists emerged—more concerned w/ how students wrote over what students wrote.
Chapter 1: Gender Influences: Composition-Rhetoric as an Irenic Rhetoric
Chapter looks at the ways that women changed how the discipline was taught after the 1870’s. Shift from oral to written rhetorical tradition. Shift from theoretical to practical rhetorical tradition. Shift from public, civic orientation meant to prepare students for leadership roles in churches and in state toward a more privatized, interiorized, artistic rhetoric concerned w/ self-development or career preparation in bureaucratic organizations. Extraordinary changes took place b/t 1800-1960 that seems to be just a normal evolution b/c occurred over such a long period of time. Technological, economic, political changes—gender changes, too. Who owns rhetoric? Historically—men. Men were denied but as women slowly moved into academic communities, the older, agonistic rhetoric orientated only toward males to a more modern irenic rhetoric that can include both genders. Not appropriate to verbally spare in persuasive arguments w/ women. Shift from oral to written—more civilized.
Walter Ong and the Thesis of Agnoistic Education. Oral methods of academic attack and defend died out. Abandoned the agonistic tradition for less combative educational methods. Public speeches throughout rhetorical tradition saved for men, while private, quiet, non-self-displaying activities were reserved for women. Middle rhetorical arts reflected this—ars dictaminis and ars praedicandi. “We have found not a single woman prior to 1800 who defined herself, or was primarily defined by those around her, as a rhetorician” (36).
Women, Public Speaking, and Coeducation. Land grant institutions were often co-ed. The Effect of Coeducation and Rhetoric. “Rhetoric entered the nineteenth century as a central argumentative discipline, primarily oral and with a civic nexus. Rhetoric exited the nineteenth century as composition, a multimodal discipline, primarily written and with a personal, privatized nexus” (44).
1. Gradual change of student-teacher relationships from challenging and adversarial to developmental and personalized.
2. Shift from oral to written rhetoric in classroom.
3. Shift from argument as primary genre to multimodal approach that privileged exposition.
4. Decline of abstract subjects for writing and rise of personalize topics.
Chapter 2: Shaping Tools: Textbooks and the Development of Composition-Rhetoric
Looks at how textbooks reflected and shaped C-R. Dialectic relationship between textbooks and teacher training. Rhetoric books before 1800 were treatises, not textbooks. Reference sources. Lecture notes. More students, few one-on-one. More need for textbooks to teach. American culture tended to value “book learning.” Blair—new pedagogy based on mixture of theory and praxis. John Quincy Adam’s book last one w/ Ciceronian style.
Early American Composition Texts: Questions and Exercises.
New Genre of Texts: Readers and Handbooks.
New Genres of Texts: Drill Books and Exercise Books.
Modern C-R in Flux: The Example of One Rhetoric in Text. James McCrimmon’s Writing with a Purpose. 1950-1980. 1950—Product-orientation. 1963—Process of composition introduced.
The Past and Future of Textbook Rhetoric.
Chapter 3: Composition-Rhetoric, Grammar, and Mechanical Correctness
English composition—a uniquely American institution. Composition—more than any other course—shaped by social and cultural needs. Social concerns w/ class and “good grammar” also shaped.
Attitudes Toward Language in the Early 19th Century. More people taught reading and writing. Concern for “good grammar” based on cultural and pedagogical pressures. 1820-1860, American Renaissance. Rise of secular literary-intellectual culture in America. Grammar b/c part of elementary school education. Beginning of Reed-Kellogg diagram systems.
Changes in the College Rhetoric Course. Rhetorical instruction moved away from abstractions to more practical, concrete concerns.
1. Formal grammar came under attack for being sterile and impractical.
2. Teaching of rhetoric became more concerned w/ writing, and w/ the written product came the ideal of correctness as well as that of eloquence.
3. U.S. culture as a whole became more aware of correct speaking and writing as indices of status and professional worth.
Overwork. Remedial Technology. The Loyal Opposition. English and Linguistics: Cross-Purposes. The Great Structuralism Debate. Linguists and Rhetoricians debating for composition.
Chapter 4: Licensure, Disciplinary Identity, and Workload in Composition-Rhetoric
English instructors, over the 19th century, became overworked, poorly paid, and hardly respected. Two major changes during 19th and early 20th centuries:
1. move from old-style undergraduate courses to German model of professional training or education for graduate school
2. shift from oral to written discourse that increased the amount of work rhetoric teachers had to do
American Colleges and the German University Model.
Berlin, James. Writing Instruction in Nineteenth-Century American Colleges. Carbondale: Southern Illinois UP, 1984.
Chapter 1: The Method and the Major Theories
Rhetoric courses have fallen out of favor since the late 19th century, but continue to one of the only courses that have remained required.
Thesis of book: “In discussing the rhetorics of American colleges in the nineteenth century, I will be identifying the noetic field that underlies each, and the implications of it for the teaching of writing and speaking, but especially writing. I will also be glancing at the social conditions that make for the existence of these competing fields. I want to emphasize […] that I do not intend a simple chronicle of developments. My study is interpretative, attempting to make sense out of the multiplicity of theories, practices, textbooks, and the like found in the nineteenth century” (3).
The Three Rhetorics. 1. The classical approach. 2. The psychological-epistemological rhetoric. 3. The romantic rhetoric.
1. The classical rhetoric. Rhetoric defines the real as rational. Universe governed by rules of reason. Human mind constructed by those same rules. Knowledge found through formulaization of these rules of reason—Aristotelian logic. Deductive. Application of generals to particulars. Syllogism. Strict logical thinking. Rhetoric deals w/ probable. Uncertain and mutational world of discourse in courts, legislature, and public assemblies. Mainly concerned w/ invention—discovering the available means of persuasion. Conservative in nature—relying on storehouse of knowledge that all educated people are presumed to possess. Conservativism contributes to the popularity of Aristotle’s model throughout the middle ages. Rational truths exist separately from the means to express them. Orally-based rhetoric.
Classical rhetoric not as popular in American colleges as it was in England b/c associated w/ England. American colleges embraced Scottish Common Sense Realism, “a concept of human experience that proved uniquely compatible w/ American economic, religious, and even aesthetic experience” (Berlin 6). Spiritual and material. Reliance on observation of others leads to distortion. Consciously rebels against Aristotelian philosophy. Reality discovered through observation—not traditional wisdom. Induction. Truth is extralinguistic. Exists apart from the arbitrary signs used to express it. Importance of writer/orator to reproduce through language these experiences. Specificity and vivid. Campbell, Blair both embrace Scottish Common Sense Realism and influences the development of rhetoric and composition in American universities in different ways.
George Campbell. Philosophy of Rhetoric. 1776. Psychological rhetoric. Ground rhetoric in human nature. Different faculties used for understanding different experiences. Involve the faculties in discourse. Forms of discourse. Emphasizes induction—use of faculties for direct observation. Invention no longer w/in realm of rhetoric. Instead, methodology and genius were necessary. Adapting message to audience’s faculties.
Hugh Blair. Lectures on Rhetoric and Belle Lettres. 1783. Belle-tristic rhetoric. Emphasizes style. Reading inevitably leads to good writing. Metaphor important. Rhetoric study of all discourses. Deals only w/ stylistic principles—see literary works. Invention no longer part of rhetoric. Arrangement not really considered at all. Emphasis on written rather than oral discourse. 18th century rhetoric paradigm for 20th century composition studies. Persuasive discourses—appeals to emotions and will, as well—delegated to oral discourses. Writing courses concerned w/ reason and understanding, with little emotional content. Positivist in spirit and method.
Richard Whately. Elements of Rhetoric.
Romantic rhetoric—late 19th century. Thoreau, Emerson. Composing process placed at center of knowing. Interaction of observer and observed. Holistic. Synthesis of human nature. “Reality is a construct which brings the ideas of the higher faculties into contact with the impressions of sense data, revealing the true significance of the material and the ideal in the larger scheme of nature” (Berlin 10). Primacy of oral discourse. Metaphor to describe in language what transcends language. Romanticism in classroom—Gertrude Buck, Fred Newton Scott. Revived as expressionism during 20th century.
Chapter 2: The Demise of the Classical Tradition
Pre-1730: Movement of rhetoric of ornament to rhetoric as persuasion. 18th century, first chair of Rhetoric at Harvard—John Quincy Adams, Boylston Professor of Rhetoric. Classical model inside the classroom. Lectures on Rhetoric and Oratory. 1810. Invention, disposition, elocution, and pronunciation. Rhetoric and logic closely related. Little impact b/c not suited for the age. Rhetorics of Blair and Campbell were replacing classical rhetoric in American colleges. Logical procedures. Rhetoric was the realm of the emotional and ethical for discovering meaning.
19th century revolted against classical model and Aristotelian rhetoric and logic. Campbell replaces Aristotle, Cicero, and Quintilian as studied philosopher of rhetoric. Shift based on economic realities. Classical rhetoric associated w/ aristocratic universities in England throughout 17th century and up to the Revolution. Considered feature of conservative, monarchial political order. Made it difficult for those outside the power structure to access. Traditional wisdom supported this old world order. Practical valued—scientific method of all areas of study, included rhetoric.
Chapter 3: The Triumph of Eighteenth-Century Rhetoric
Rhetoric of 19th century dominated by Campbell, Blair, and Whately. While not used in classroom after Civil War, paradigm already in place.
Campbell. New rhetoric as counterpart of new logic. Scottish Common Sense Realism, communication grounded in philosophy consciously opposed to Scholasticism. Reality is not a rational construct revealed through syllogistic logic. Deductive logic can never discover the truth in science and ethics. Induction could. Allowed individuals to communicate w/ language to act on the audiences’ faculties, attempting to reproduce original experience. Knowledge—extralinguistic. Rhetoric becomes elaboration of what was already observed or discovered. Invention not about discovery but about managing discoveries already uncovered. Importance of eloquence. Managing discoveries requires knowing how to “enlighten,” “please,” “move,” and “influence.” Psychological effects of rhetoric. Rhetoric becomes study of how discourse achieves its effects. Rhetoric primarily concerned w/ emotion. No motives are possible w/out emotion. Sensation. Memory. Imagination. Book 2 concerned w/ usage. Reputable, national, present usage. (Context). Campbell’s concern w/ usage becomes central to American textbooks at the end of the 19th century. Book 2, chapter 5 also concerned w/ style—perspicuity, vivacity, elegance, animation, music. Shift from Aristotle’s concern for “truth” to concern w/ effects.
Blair. Lectures on Rhetoric and Belle Lectres. While Campbell had the treatise on rhetoric, Blair provided the treatment of rhetoric until after the Civil War. Blair intended work to be practical guide, not theoretical text. Focuses on literary taste. Literary analysis. Effective writing learned through reading examples of effective writing. Rhetoric almost exclusively stylistic. Emphasis on written rather than oral. Important b/c he provided a model for using literature to teach writing. Effects of art on audience. Source of invention: genius. Importance of the sublime for discovering meaning. Poet does not create forms of reality—copies them.
Whately. Elements of Rhetoric. Not necessarily compatible w/ Campbell and Blair. Attempt to return to Aristotelian deductive model in rhetoric. Wed an “adumbrated deductive logic” with an empirical epistemology (Berlin 29). New scheme of invention to suit the new psychological rhetoric. Foremost contribution is practical nature of work. Intended to be a guide for students at Oxford. Offers a two-part scheme for replacing inventio of discovery (removed from rhetoric by Campbell) w/ inventio of management of material appropriated elsewhere. Description of how composing process should be taught is most pervasive feature of his scheme in later writing textbooks. Assist students to find topic or subject for a theme. Should be engaging to the student and should focus on something student already knows about. Selected from students’ studies, from stimulating conversations w/ elders, or from everyday occurrences of interest. Discovery isn’t domain of instructor—style and correctness is and should be emphasized. Encourages revision of student work by student following feedback from instructor.
Pedagogy. Three treatises were very, very popular before the Civil War in American college classrooms. Students had to memorize rhetorical principles.
The Social Setting. Blair, Whately, and Campbell popular b/c fit w/ changing social, intellectual, and economic scene. American audiences wanted new rhetoric to go w/ new nation. Literature also important for supporting existing social and economic arrangement. Blair emphasized written discourse—which American colleges began to do as well. Technology required rhetoric of written word.
Chapter 4: American Imitators
Samuel P. Newman. A Practical System of Rhetoric. 1827. Belle-tristic emphasis. Student must have extensive knowledge. Must arrange ideas methodically and amplify them appropriately. Use simile, metaphor, allusion, and personification.
Henry Day. Elements of the Art of Rhetoric. 1850. Campbell’s themes throughout. Discover faculty in the hearer that the speaker wishes to affect. Invention is not discovering what to say but managing what was discovered in outside the rhetorical process to produce desired outcome. Persuasion of the utmost importance b/c uses all faculties. Day important b/c he simplified Campbell’s theories of managerial invention.
Chapter 5: Emerson and Romantic Rhetoric
“Emerson’s effort to create a romantic rhetoric that, despite its emphasis on the individual, is social and democratic, combining the comprehensiveness of Aristotelian rhetoric with a post-Kantian epistemology. At the same time, it is a system designed to be counteractive to the eighteenth century rhetoric of its day” (Berlin 42). Rhetoric as the expression of the self. Rhetor at center of political and social action. Importance of the metaphor. Metaphor as means of exploring inner world of the mind and spirit w/ the outer world of experience. Intuitive. One cannot communicate the truth b/c truth is a state of mind. While similar, not Platonic. For Emerson, ideal world can only be known through experiences w/ material world. External world can lead to ideas. Truth is a product of that relationship. Post-Kantian epistemology. Limit language, limit capacity to see truth. Language is thought and thing combined—language is always action. Journal keeping and extensive revision.
Chapter 6: Current-Traditional Rhetoric
Emergence of American textbooks after 1870 (my note: greater numbers of students in school—land grant—and instructors needed more practical advice now that the classical tradition had all but been abandoned). 2 primary versions. One followed ideas established by Campbell, Blair, and Whately. Scott, Buck style textbooks—new Romanticism. Other, current-traditional rhetoric (A. S. Hill, Genung). Introduction of elective system w/ abandonment of classical tradition. New colleges served middle class. Students pursued own natural talents. Harvard made English A the first class required by all students in an otherwise elective curriculum. Other schools followed. “Why Johnny Can’t Write.” 1895. Benefit of composition required was that more attention given in secondary schools. Negative—more focus on spelling, usage, grammar, handwriting. Learning to write meant learning superficial correctness.
The Scientistic Approach. Paradigm that survives still. Takes mechanical features of Campbell, Blair, and Whately. Removes all concern for ethical questions and looks solely at emotional considerations. Rhetoric only to appeal to understanding and reason. Exposition and argumentation—appeal to reason. Persuasion appeals to emotions; therefore, delegated to speech departments. Exposition primary concern. Freshman English becomes technical writing. Limits composing process. Writing serves to report, not interpret, what is inductively discovered. (Scope of rhetoric continues to narrow) The scientist doesn’t invent meaning. Simply reports it. Writer just needs to report observation and appeal to faculties to reproduce original experience.
Invention. Managerial view of invention. Discovery of material outside the composing process—since has no subject unto itself. Day and Genung argued otherwise—invention as the center of rhetoric. Invention based on effect on audience, not discourse. Forms of discourse develop—Bain. Current-Traditional rhetoric concerned w/ exposition. A. S. Hill’s Foundations of Rhetoric in 1892 focuses—not on the modes—but on words, sentences, and paragraphs, limiting scope of rhetorical instruction. Persuasion removed from written discourse and the remainder forms were simplified. Topics on personal experience.
Arrangement. Managerial scheme made arrangement paramount. Bain’s six rules became principles w/out exception. Paragraph as mini-essay (easier to grade). A. S. Hill—construction of sentences could be applied to paragraphs. Focus on unity, coherence, mass.
Style. Dictates to the structure of the discourse as a whole. Focus on clearness, force, and elegance in all discourses. Figurative language as ornamentation. Reflected the “mark of the educated” to use a certain dialect that coincided w/ the dialect of the upper middle classes. Grammar at first did not appear in textbooks. Assumed that students learned grammar in secondary school. As more students began to come to college, universities had to lower standards somewhat and begin to teach grammar.
The Consequences. Superficial correctness became the most significant measure of an accomplished prose. Focused on actual writing and not memorization of discourses and rules. Focus on practice—scientific technology in composition classroom. Beginning of freshman anthologies. Correction symbols to make grading easier and faster. Students were told less and less about the writing process and rhetoric and were asked to write more and more. Restricted student responses to experience. Composition teachers became less important figures in the university as graduate students and instructors b/g teaching English A.
Chapter 7: An Alternative Voice: Fred Newton Scott
Can be traced to Emerson and American Pragmatism. Formulating alternative to current-traditional rhetoric w/ its emphasis on scientific epistemology and its class bias. Scott—reality is neither exclusively external, as for the Common Sense Realists, nor exclusively internal, as with Romantics and Philosophical idealism. Instead, reality is the interaction b/t the experience of the external world and what the perceiver brings to the experience. Language does not exist apart from thought and thought does not exist apart from language. They are one and the same. Mind is not a container or muscle. Against Cartesian rationality. Emphasized the importance of the rhetorical context. Emphasis on social value of rhetoric. Meaning arises out of the interaction of the interlocutor and the audience.
Chapter 8: Postscript on the Present
“When we teach students to write, we are teaching more than an instrumental skill. We are teaching a mode of conduct, a way of responding to experience” (Berlin 86).
“A Rhetoric is a social invention. It arises out of a time and place, a peculiar social context, establishing for a period the conditions that make a peculiar kind of communication possible, and then it is altered or replaced by another scheme. […] Rhetoric is thus ultimately implicated in all a society attempts. It is at the center of a culture’s activities” (Berlin 1-2).
Blair, Lectures on Rhetoric and Belles Lettres
Lecture I: Introduction--Establishes that criticism rather than theory is the way to examine discourse in order to produce one’s own sublime discourse and prose.
“Speech is the great instrument by which man becomes beneficial to man: and it to the intercourse and transmission of thought, by means of speech, that we are chiefly indebted for the improvement of thought itself.”
“In the language even of rude uncultivated tribes, we can trace some attention to the grace and force of those expressions which they used…”
“They were early sensible of a beauty in discourse, and endeavoured to give it certain decorations, which experience had taught them it was capable of receiving, long before the study of those decorations was formed into a regular art.” “expressing their conceptions with propriety and eloquence.” the study of discourse and language “has possessed a considerable place in every plan of liberal education.”
“to the improvement of good taste and true eloquence.” “good sense.” “The first care of all such a whish either to write with reputation, or to speak in public so as to command attention, must be, to extend their knowledge; to lay in a rich store of ideas relating to those subjects of which the occasion of life may call them to write.”
“orator ought to be an accomplished scholar.” “Knowledge and science must furnish the materials that form the body and substance of any valuable composition. Rhetoric serves to add the polish and we know that none but firm and solid bodies can be polished well.”
Genius is key to invention. Rules and instruction cannot “inspire genius” but can direct and assist it.
“taste” “manners” “grace” “slovenly and incorrect” “of polishing style” “than of storing it with thought” “manly beauties of good writing” “distinguishing false ornament from true” “good sense and refined taste” “grandeur” “eloquence” “fancy”
“For I must be allowed to say, that when we are employed, after a proper manner, in the study of composition, we are cultivating reason itself. True rhetoric and sound logic are very nearly allied. The study of arranging and expressing our thoughts with propriety, teaches to think as well as to speak accurately.”
“pleasures of taste” ordained by providence or God. “as the subject of moral obligation”
“the exercise of taste is, in its native tendency, moral and purifying. From reading the most admired production of genius, whether in poetry or prose, almost every one rises with some good impressions left on his mind; and though these may not always be durable, they are at least to be ranked among the means of disposing the heart to virtue.”
“He must feel what a good man feels, if he expects greatly to move, or to interest mankind. They are the ardent sentiments of honour, virtue, magnanimity, and public spirit, that only can kindle that fire of migration of ages; and if this spirit be necessary to produce the most distinguished efforts of eloquence, it must be necessary also to our relishing them with proper taste and feeling.
Lecture II: Taste
“not resolvable to any such operation of reason”
“study of the best authors, comparisons of lower and higher degrees of the same beauties, operate towards the refinement of taste”
Characteristics of taste: “Correctness” and “Delicacy”
Lecture III: Criticism—Genius—Pleasures of Taste—Sublimity in Objects
“Genius, therefore, deserves to be considered as a higher power of the mind than taste.”
Lecture IV: The Sublime in Writing
Critical of Longinus
“the object must not only, in itself, be sublime, but it must be set before us in such a light as is most proper to give us a clear and full impression of it; it must be described with strength, with conciseness, and simplicity.”
Faults of the sublime: “frigid” and “bombast”—overblown
Lecture X: Style—Perspicuity and Precision
Most important aspects of style
Lecture XIX: Directions for Forming a Style
Practice writing and reading, consider audience
Lecture XXXIV: Means of Improving in Eloquence
“personal character”—need to be “virtuous man” as described by the ancient rhetoricians
“entertain a suspicion of craft and disingenuity of a corrupt, or a base mind, in the speaker, his eloquence loses all its real effect.
Learn good taste and good sense by reading Quintilian
18th and 19th Century Rhetoric
Horner, Winifred. Nineteenth-Century Scottish Rhetoric: The American Connection. Carbondale: Southern IL UP, 1993.
Chapter 1: The Missing Link
Kennedy, Golden and Corbett seem to indicate a demise of rhetoric that begins in the 17th century and is all but complete by the end of the 19th. Horner’s book serves “to establish some of those connections by looking at nineteenth-century Scottish rhetoric—the missing link that forges the chain between classical rhetoric and contemporary language studies not only in literature but also in the North American composition courses—particularly as Scottish rhetoric operated within its own context, a context different from that of England but much like that of the United States during the same period” (2). 19th century Scottish rhetoric all but forgotten. But, important contributions to American composition course. Ignored b/c difficult to locate primary texts of Scottish rhetoric. Scottish schools differed from English schools in that there were no admission tests. No prerequisite Latin and Classical training. Scottish schools pioneered education in economics and agriculture. Embraced new kinds of learning. Old system of logic and rhetoric not appropriate for 19th century Scottish students. Material hard to find b/c it wasn’t popular to publish lectures. Had to go back to students’ notes to find primary material—which were inaccessible and varied from decade-to-decade, changing vocabulary.
Decline of interest in Latin and Classics means interest in vernacular; likewise, English literature courses evolved. Movement from rhetoric to belle letters and literary criticism.
Also, interest in psychology as it relates to rhetoric. Enter George Campbell. Ability to use logic to influence or shape the mind.
19th century rhetoric abandoned logical proofs, syllogisms, enthymeme, topio (a la Enlightenment’s emphasis on empirical, deductive reasoning).
Chapter 2: The Background
The History of Scottish Education. The 18th Century Enlightenment. Characteristics of individual Scottish universities reflected the social exigencies of the region. The 1707 Act of Union combined Scottish and English parliaments and led to greater economic prosperity in Scotland. Industrialization. As a result, growing middle and lower class that sought education. Idea of universality—education should be assessable to everyone, regardless of economic background—“all social classes rubbed shoulders.” 4 main universities. Philosophy thrived in Scotland—hence, the Scottish school of common sense, which influenced the study of rhetoric in 18th and 19th centuries.
The Scottish Philosophy of Common Sense. Important scholar: Hume. Denied the viability of innate ideas and stressed that all ideas came ultimately from sensory perceptions. Denied a priori truth and stressed truth based solely on observation through the senses. Outgrowth of Descartes tabula rasa and Bacon’s scientific inductive method. Emphasis on natural knowledge, fundamental reason, and common sense. Human mind could be studied by observation (development of psychology). Experience communicated through language.
Chapter 3: Eighteenth- and Nineteenth-Century Schools
Increases merchant class and rise of nationalism. Teacher literature associated w/ “teaching a vision of the good.” Religion in education.
The Linguistic Situation. 3 factors in linguistic situation in 18th and 19th century: 1. gradual abandonment of Latin as the language of education and culture, 2. shift from oral culture to basically literate culture, and 3. proliferation of books and periodicals.
Schools and Universities. Scottish reforms led to (slow) reforms at Oxford and Cambridge. Scottish university professors, like Blair and Campbell, began publishing their lecture notes, which became popular in Europe and America.
Blair. Lectures on Rhetoric and Belle Lettres. 1783. Blair’s lectures reflected the interest in English literature that derived from the new nationalism and the new philosophy.” Shift from study of rhetoric to criticism. “Rhetoric is not so much a practical art as a speculative science; and the same instructions which assist others in composing will assist them in judging of, and relishing, the beauties of composition.” “True criticism is a liberal and humane art. It is the offspring of good sense and refined taste” (1).
Campbell. Philosophy of Rhetoric. 1776. Defines rhetoric as the “ends of speaking”: “every speech being intended to enlighten the understanding, to please the imagination, to move the passions, or to influence the will” (Chapter 1). Attacked syllogisms b/c end only restated the beginning, in just a more general way. In doing so, attacked traditional logic.
Pedagogy in Rhetoric and Composition. Scottish universities concerned w/ writing proficiency in all disciplines. Writing assignments and instruction part of every course. No separate composition course. Classical rhetorical tradition left to courses on oral delivery. Close association b/t teaching Latin and English. Student would translate from Latin to Latin. Latin to English. English to English. Connection b/t speaking and writing. Integrated literature into course as models of good oratory and writing. Literature was practical model of real rhetoric during a time when scholars sought observable texts—physical data of good writing. “The text became the data, and the literature was the text.” Shift from rhetoric to literature. Class notes served as textbooks. Grammar was stressed through memorization of books and literary passages. Interest in Universal grammar. Imitation was key to instruction. Moved from oral to written exams. Instructors orally responded to students’ work.
The Nineteenth-Century Reforms. Entrance exams were introduced in 1889—making Scottish universities more similar to English universities. Education limited to more select few. Little collegiate life. Control of universities shifted from church to state. Literature became increasingly a required course.
Chapter 7: The Scottish-American Connection: The Emergence of Belletristic Composition
The Roots of Scottish and American Education. Professorships in English literature initiated in America and Scotland. 17th century—education in Scotland considered a right and responsibility of every citizen. 2 events in 19th century that affected the North American universities: 1. Robber barons amassed great fortunes and founded colleges in their name (Wellesley, Johns Hopkins). Government gave land, men gave money. 2. Morrill Act of 1862 created land-grant institutions throughout US. Bill included provisions for technical and scientific education, particularly agriculture, to help conserve the resources from erosion and soil depletion. Hatch Act of 1887 provided an agricultural and engineering university in every state. Scotland also interested in agriculture and technology.
The Eighteenth Century: The Scottish Influence on America. 18th century Scottish universities thriving after being removed from religious control. Similarity b/t Scottish and American schools b/c both placed high priority on education for more than just elite. Stressed practical education for farmers and merchants. Scots and Americans suffered inferiority complex. Emphasis on education fueled acceptance of concept of taste (i.e., Blair) in order to become more cultured—i.e, English. Both countries experienced a revival in nationalism. Many Scots immigrated to U.S. and set up churches or became teachers. Greatest influence on U.S. by Scotland was in education.
The Nineteenth Century Connection. American universities still based on Scottish models. Both influenced by German research and graduate institutions. Literature and rhetoric bound together.
“One obvious change, apparent throughout the nineteenth century courses, is the shift of rhetoric as a generative, creative act to rhetoric as an interpretative, analytical act” (Horner 183).
“the ancient rhetoric has not only been discarded but is gravely criticized and is being replaced by Francis Bacon, John Locke, David Hume, and by Thomas Reid’s philosophy of common sense. Rhetoric became synonymous with criticism, and English literature enters academia” (Horner 69).
Notes and Quotes from St. Augustine's On Christian Doctrine
Wisdom separate from eloquence--wisdom more important. (Implies that words are separate from the truth they convey). Language means to divine truth.
Augustine rejects the argument that since language and truth are separate, rhetoric is not worthy of study. Instead, Augustine argues that audiences might not accept divine truth without persuasive rhetoric. Augustine, like Cicero and Isocrates, argues that rhetoric serves the public good.
Employs Cicero's three functions of rhetoric: to please, to teach, and to persuade one to action. Augustine differs from Cicero by emphasizing "teaching" over the other three. Pastor will be preaching to a converted audience; therefore, the purpose of sermons is to teach tenets of Christianity to a sympathetic audience. Not necessarily persuading audience. More emphasis then on style. Not necessarily rejecting Second Sophistic as scaling down its excesses.
Prologue
Focuses on hermeneutic (interpretative) over homiletic (didactic)--not necessarily coming to "new" truths since truths are divine from God. Instead, rhetoric is hermeneutic in that pastors and audiences use rhetoric to interpret the truth already given. (Again, going back to those different definitions of invention. Leads the way for Ramus to reject invention in rhetoric.)
Truth does "not come from himself but is divinely given."
Book I
Scripture--way of "discovering" and way of "teaching" things we've learned
"Things"--to be "enjoyed" to make us blessed and to be "used" to sustain blessings
Charity, faith, and hope--love of God
"Signs" and words to signify
Maintain ethics of orator or pastor--love words of God more than own interpretation of those words
Book II
Words as "signs." Written words are signs of spoken words, which are signs of thoughts.
Study dialectic logic. Learn logic to point out preexisting Divine truth but not create one's own. Better to understand truth than logic. Should not use rhetoric to persuade people against God and the Divine truth--so that people worship "idols" rather than God. Science of disputation to solve questions in sacred literature.
"what they [Platonists] have said should be taken from them as from unjust possessors and converted to our use." (XL)
"Even some truths concerning the worship of one God are discovered among them. These are, as it were, their gold and silver, which they did not institute themselves but dug up from certain mines of divine Providence, which is everywhere infused, and perversely and injuriously abused in the worship of demons." (XL)
"converted to Christian use" (XL)
Book III
Ambiguous signs
Book IV
Augustine is not concerned w/ teaching the "rules of rhetoric" in his work. Rather, Augustine attempts to reconcile pagan teachings for Christian audiences. Augustine is concerned w/ Christian truth and eloquence--the relationship b/t the teachings of the Bible and the actions of his audiences. Concerned w/ using rhetoric to understand the divine truths in Christian scripture.
[Borrowing heavily from Cicero]
Three offices of rhetoric correspond w/ three levels of style:
small things ---> subdued style ---> teach
moderate things ---> temperate style ---> praise, condemn
great things ---> grand style ---> persuade, call to action
Should understand rhetoric b/c those who do not speak the divine truth will understand them:
"For since by means of the art of rhetoric both truth and falsehood are urged, who would dare to say that truth should stand in person of its defenders unarmed against lying, so that they who wish to urge falsehoods may know how to make their listeners benevolent, or attentive, or docile in their presentation, while the defenders of truth are ignorant to that art?" (II)
"While the faculty of eloquence, which is of great value in urging either evil or justice, is in itself indifferent, why should it not be obtained for the uses of the good in the service of truth if the evil usurp it for the winning of perverse and vain causes in defense of iniquity and error?" (II)
Notes and Quotes from Longinus's On the Sublime
"Sublime"--that which nothing can be greater. Plato--sublime is an attempt to know "forms." Has to do w/ power, impact, intensity.
one of the 1st works on literary criticism. Is about writing.
What kind of "rhetoric" is it? Rhetoric? or Anti-rhetorical?
Instructional. Agonistic (preaching as to what rhetoric should be).
Doesn't teach how to one-up an opponent or how to debate or win an argument.
Goal--uplift the soul. Reach the sublime. Mystical experience. taking one beyond the senses and out of one's body.
Not seeking logical fulfillment--spiritual
Similar to Encomium of Helen in that both Gorgias and Longinus recognize the hypnotic quality of language. The power of language. Logic is not the only way to move people. Can "know" truth through spiritual experience.
Not much discussion on invention or kairos. Universal assumptions about style as related to taste.
Most important: Greatness of thought. Greatness of art is a God-given gift but something that one has to practice at and have proper training in.
Offers suggestions/ what to avoid so that a work will be "sublime"--For example: Turgidity--forced "attempts to reach beyond greatness." Puerility--opposite of turgidity.
"Beauties of style, great ability, and also the wish to please contribute to effective writing."
"great writing is echo off a noble mind"--similar to Quintilian and Isocrates. "Men whose thoughts and concerns are mean and petty throughout life cannot produce anything admirable or worthy of lasting fame."
"5 sources most productive of great writing": 1. "Vigor of mental conception." 2. Strong and inspired emotion. 3. Adequate fashioning of figures. 4. Nobility of Diction (word choice, figurative/artistic). 5. Distinguished word arrangement. [Although Longinus never really tells how to achieve any of these features. Note--most are matters of style.]
Nothing "irrelevant," "frivolous," "artificial"
Amplification important--strengthens and elaborates by dwelling upon a description.
Distinction b/t poetry and oratory: Poetry--order, vividness. Oratory--Probability, actuality.
Figures of thought.
Noble Diction.
Dignity in word arrangement.
Notes and Quotes from Rhetorica ad Herrennium
Four Books do not provide an original theory on rhetoric, exactly. Rather, offer an overview of Roman rhetorical instruction.
Book I and II
Invention, especially stasis theory as applied to forensic oratory.
Book III
Invention in deliberative and epideictic discourses. Including discussions on arrangement, delivery, and memory.
Book IV (arguable most important of book)
Style. 3 styles: grand, middle, plain. "Virtues" of style: elegance, composition, dignity. Rhetoric handbooks until the Renaissance came to resemble book IV primarily.
Notes and Quotes from Aristotle's Rhetoric
Book I
Introduction to Rhetoric--Rhetoric "counterpart" of dialectic. Existing works neglect logical arguments. Deliberative oratory more interesting. Enthymeme. Rhetoric useful--able to debate both sides of the argument. Not to persuade an audience to believe what is untrue or "evil" but to be able to understand situation more completely and refute an opponent.
Definition of Rhetoric. "available means of persuasion."
Non-artistic Artistic
witnesses, oaths, court documents ethos
pathos
logos--induction (examples), deduction (enthymeme)
Three species of rhetoric:
deliberative--political, ethical, greater good
epideictic--amplification, virtue, honor, courage, magnificence, wisdom
judicial--wrongdoing, pleasure, wronged, greater good
Book II
Understand character and emotion
Emotion: anger, friendly feelings, fear, shame, kindliness, pity, envy
Character: young, old, prime of life, wellborn, wealthy, powerful
Logic: Examples, maxims, enthymemes, common topics, fallacious enthymemes, refutation of enthymemes, amplification, refutation, objection
Book III
Delivery--explored in poetry, not in prose
Good Prose style--"virtue," metaphor, native meanings, no frigidity, no use of similes, grammatical correctness, appropriateness, prose rhythm (metrical and not-metrical), periodic style, good taste, elegance, wit
Arrangements--necessary parts of speech (proposition and proof or prooemium, statement, proof, epilogue)
Isocrates, Antidosis and Against the Sophists
Against the Sophists
Gorgias, Encomium of Helen
Influence of classical rhetoric: Concern for purpose, audience, composing process, argumentation, organization, and style.
Richard Enos' Greek Rhetoric Before Aristotle
One could argue that Enos is examining the “Rhetoric” (Bakhtin’s chronotope) of Rhetoric before Aristotle. In essence, Enos examines the “confluence of the ideas and events which shaped rhetoric into a discipline” prior to Aristotle’s systematic treatises on rhetoric.
Chapter I: Emerging Notions of Rhetoric: Homer, Hestiod and the Rhapsodes
Chapter II: The Evolution of Logography in Hellenic Discourse
Yes, I will move on past the classics shortly... Maybe tonight start drafting a "why do you teach composition like you do" response... Right now, I'm all about the Greeks and Romans.
So, to review George Kennedy's Classical Rhetoric and It's Christian Secular Tradition...
Primary rhetoric: Greeks. Persuasion. Civic life. Oral. Utterance for specific occasion. Act rather than text. Fundamental part of classical rhetoric.
Secondary rhetoric: rhetorical techniques in discourse, literature, art. Print text is more important. Speech act not as important. Not oral. Accomplishes goals but indirectly. Tropes. Figures of speech.
Letteraturizzazione: tendency of rhetoric to shift focus from persuasion to narration, from civic to personal contexts, and from speech to literature, including poetry. (See this shift especially in 18th century w/ Blair.) Occurs when rhetoric's focus in education shifts and limited opportunities for public speaking. Also, more prominent role of writing in society.
Rhetorical traditions present in Homer's Iliad and Odyssey: Concerns for invention, arrangement, and style clearly present (although not yet identified). Ethos of narrators present. Enthymemes used for support. Balance, symmetry, and framing present.
"Literate revolution" in 5th and 4th centuries B.C.,, following invention of printing press in 15th century, electronic technology in 20th and 21st centuries.
Greek and Roman scholars viewed rhetoric in one of three ways:
A moral instrument for conveying truth to the masses--Plato
A culturally important subject which merited scientific classification and analysis--Aristotle
A subject worthy of practical training essential for the active citizen--Isocrates, Cicero, and Quintilian
Sample Response Outline:
The rhetorical tradition has long recognized the importance of ethos and kairos. With the support of Isocrates, Plato, Aristotle, Heidegger, and other rhetoricians selected of your own choosing, compose an argument that explores, defines, explains, illustrates, and predicts the rich possibilities for future historical scholarship focusing on the traditional yet dynamic ethos-kairos connection.
*Define Ethos--Isocrates, "Against the Sophists," Artistotle, Rhetoric, Plato, Gorgias
*Define Kairos--appropriate arguments response in given situation (see previous blog)
*Kairos and Isocrates and Aristotle--Sophists, such as Isocrates, believed that only provisional knowledge--probably truths--were available to human beings. Human nature shaped by social situations that humans are unable to transcend. Humans, and the knowledge they garner, is bound to contexts.
Protagoras-- "Of all things the measure is man."
Dissoi Logoi--cultural relativism to determine right and wrong, good or bad (interesting in light of Booth's 3 permanent "truths"); depends on cultural and historical circumstances.
Sophistic application of kairos--contingent relationship b/t "truth" and circumstances
*Transition into contemporary applications of kairos as reflected in the "rhetorical situation" w/ Bitzer--seminal essay published in 1968 in the inaugural edition of Philosophy and Rhetoric. Exigency, constraints, audience. Excellent discussion at http://www.rhetorica.net/kairos.htm
*Importance of an awareness of audience to accept said argument. Audience must be willing to consider argument and must be able to change or act accordingly. Such acceptance and action is based in part on ethos of speaker.
*See example of ethos and kairos in what Booth describes as political rhetoric. Appropriate speaker for appropriate situation. Plato's concern for rhetoric to deceive.
*To illustrate, an example of the importance of ethos and kairos in 2006 mid-term elections. The ethos of many Republican party candidates was tarnished by scandals. However, four years earlier, such scandals would've probably not been an issue--these politicians ethos would not have been an issue--because the kairos following 9/11 and the war in Iraq. However, the changing contexts or situations made made Republican candidates seem out-of-touch with the American public because of such scandals.
*Or, another example of the dialectic relationship b/t ethos and kairos is evident in Errol Morris's film Fog of War in which Morris interviews Robert McNamara, former Secretary of Defense under the Kennedy and Johnson administrations. In the 1960's, the exigencies of the escalating Vietnam conflict and the constraints of the American military effected McNamara's ethos quite negatively. He was villainized in the American press and his "lack of ethos" influenced the kairos of the situation. The options he had in Vietnam. And, the rhetorical situation was different. In 2005, the kairos or rhetorical situations are completely different. McNamara isn't necessarily the "bad guy" anymore and his ethos is, in turn, more positive. Audiences identify with McNamara, now that the kairos had changed and the situations are different. With changing situations, McNamara's ethos has changed as well.
*Changing digital technologies--changing situations--will only emphasize the importance of ethos in the future. Anyone, anywhere can publish a story online without any artistic or non-artistic proofs, to borrow from Aristotle. Just look at Wikipedia: if 1000 people can go online and discuss the "truthiness" of the Bush administration. However, wikipedia is still not a "reliable" source because, while it might meet the constant, changing exigencies or kairotic situations, there isn't the ethos to support the postings. Hence, scholars do not accept Wikipedia as a reliable source. No ethos to back it up.
Kairos: relation to a temporality or to a way of acting. most or believed appropriate action in particular situation. never actually appears in Aristotle's Rhetoric, although his focus on constructing appropriate discourse for particular situation based on artistic and non-artistic proofs reflects concern for kairos. Kairos subsummed within larger rhetorical theory. Kinneavy argues kairos been a neglected term in contemporary study of classical rhetoric. end of 20th century, kairos becoming more important as shift moves toward Isocrates way of constructing discourse based on knowledge of rhetoric and situation.
kairos is, according to J. Poulakos in Sophistical Rhetoric in Classical Greece, not only what presses the rhetor forward to speak but also what constitutes the value of speech. see similiarities here in Bitzer's "rhetorical exigency" and "rhetorical situation," Bakhtin's "addressivity," and Miller's "social act."
designates opportunity for rhetoric and appropriate technique of rhetoric.
Connections to "rhetorical situation." Lloyd Bitzer's article "The Rhetorical Situation" in 1968 still a seminal article that continues to generate lively debate in speech, rhetoric, and communication departments. "All discourse is a response to a rhetorical situation." like an answer is in response to a question. Three parts to rhetorical situation: Exigence, audience, and constraints. Reflects Aristotlian notion of contingency.
Exigencies--factors that create or propel the discourse or create the need for a rhetorical response. "an imperfection, marked by urgency." something needing or waiting to be done. Something must be modified or changed, else it's not a rhetorical situation. human interests.
Audience--Important is consideration of audience--group of people who are capable of being influenced by language--hence, rhetorical situation--and group of people who are mediators of change.
Constraints--circumstances that inhibit or hinder the rhetorical situation. history, people, present events. recognized facts, values, beliefs, authoritative documents.
Interesting point of note in regard to Bitzer: "The exigence and the complex of persons, objects, events and relations which generate rhetorical discourse are located in reality, are objective and publicly observable..." The rhetorical situation exists as a real thing apart from human perception, recognition, or interaction...
Canon of Style
According to Encyclopedia of Rhetoric, style or elocutio is responsible for text as text. Quintilian in regard to style: "without elocutio, our ideas are as useless as a sword kept concealed within its sheath."
Style and its components in Classical Antiquity: Rhetorica ad Herennium, like Cicero, divided content (res) from form (verba): "suitable words and sentences." Cicero--style like clothing and ornament.
1st virtue of style: purity or correctness of language--grammar, syntax, correct words
2nd virtue: clarity--intelligibility as requirement for credibility of orator's words and sentences. Vice of obscurity) See connections here to Locke.
3rd virtue: evidence--graphic recounting of real or imagined events so as to make hearer an eyewitness. Effective for both logos-based arguments, draws upon intellectual facult-and pathos-based arguments. Amplification, intensification
4th virtue: propriety or appropriateness--appropriate words for the purpose, audience, and occasion of speech. Relates to moral decorum. Utmost concern for Cicero. Moral diminsion. See connections here to Blair.
5th virtue: ornament or ornateness--producing delight in audience. tropes, rhetorical figures, sound, rhythm. Quintilian notes that orators cannot rely solely on purity and clarity; rather, ornament very important for persuasive appeal. Tension between demands of clarity and ornament. Maybe even Richards a little bit here--rhetoric is in the ambiguities.
Tropes and figures or schemes--figurative language based on substitution. contributions to semantics. synecdoche, metonymy
Style has been divided throughout the rhetorical tradition between the low or plain, middle, and high or grand style. Such distinctions were first made in the Rhetorica ad Herennium.
Determinations of style based on purpose and subject. To teach, delight, or to move.
Low style: letters, essays, diaries, biographies, comedy, didactic literature, scientific discourse. to instruct.
Middle style: elevated language. rich in rhetorical tropes and figures and ornament. avoids colloquial. to delight. epideictic rhetoric.
High style: most elevated language. often reserved for conclusions. classical epic and tragedy.
Literarization or Letteraturizzazione (Kennedy's term)--move from primary oral context to secondary literary context. shift from oral persuasion to literature. Many of Quintilian's examples come from literary sources.
Middle Ages: all of rhetoric practically appropriated to style. Rhetorica ad Herennium still important. Grammar also dealt with style. letter writing and preaching did not formulate any new ideas on style.
Renaissance: Neo-classicism. Cicero unsurpased master of style. Erasmus's De Copia--importance of rhetoric to raise man to perfect being. and Castiglione's The Courtisan--style of elegant conversation. refined manner an end to itself. Ramus--equated style with rhetoric.
Movement from courtly, poetic style during Renaissance to plain style of 17th and 18th centuries in response to Puritanism. "Nakedness" of style.
Campbell:
Blair:
Prescriptiveness of style still today... Elements of Style...
Canon of Invention
Walter Watson's entry on invention in the Encyclopedia of Rhetoric:
Invention in Cicero: De Inventione: Eloquence and wisdom must be united. Must have broad, liberal arts education. No knowledge, no oratory. Most important work on invention, according to Watson. All five canons of rhetoric discussed. Invention most important. Stasis theory--questions of fact, definition, quality. After determine issues of speech, must invent separate parts of speech (exordium, narration, partition, confirmation, refutation, and conclusion). Divisions, places, and examples.
Invention in Aristotle: Rhetoric: Definition opposite of Cicero. Rhetoric is the counterpart of dialectic. Invention as process reflects orator's invention and how orator wants audience to believe. In other words, the processes reflected in oration reflect processes gone through by orator.
Invention in Plato: Phaedrus:
Rhetorical Invention and Scientific Discovery:
An interesting point to note in Watson's entry is his discussion on the difference between the definition of invention: In the English language, for instance, invention means to bring "into existence something new," whereas discovery "finds what is already there." However, Greek and Latin use the same word, inventio, to stand for both concepts. I think this difference is interesting in light of the debates regarding the scope or epistemic function of rhetoric vs. dialectic that have waged on from Aristotle to Ramus and today. Namely, the difference seems to hinge on the ways of knowing, to borrow loosely from Aristotle's definition of rhetoric, either through inductive or deductive reasoning.
Specifically, for Aristotle in his Rhetoric, deductive reasoning assumes that an answer exists and its out there. It's simply a matter of finding the "available means of persuasion" (hence, Aristotle's topoi). In this case, invention involves using "what is already there" to persuade audiences. For instance, the eleventh topoi Aristotle discusses involves determining whether a line of argument is founded upon a previous decision based on similar circumstances. If similar circumstances already exist, the orator's persuasive appeal depends on finding the previous case to support one's point. More specifically, if a lawyer is trying to argue that all pit bulls are dangerous creatures and a defendent's pit bull is, therefore, dangerous and should be put down, then when inventing the appropriate argument, the lawyer should consult previous instances when the put bull was dangerous and previous cases in which dangerous animals were put down.
However, Peter Ramus removed invention, arrangement, and memory from the scope of rhetoric and limited rhetoric to style and delivery. In his Arguments against Quintilian, Ramus argues that invention and arrangement are within the scope of dialectic. Rhetoric reflected the "package" of thought, but thought existed prior to the rhetoric that packaged it. I see the major difference here, then, between Ramus and Aristotle hinges on the different definitions of invention. For Aristotle, invention involves using deductive reasoning to find arguments that already exist; however, Ramus's emphasis on scholasticism and his rejection of Humanism's accepted truths as they were passed down through the classical tradition meant that Ramus rejected "received wisdom" and argued for the use of the dialectic to test "truths" in any sphere. Invention, then, is defined as the ability to bring something new into existance. And, since previously "accepted truths" or "received wisdoms" were rejected out of hand, the only way to invent is to bring something new to existance. Arrangement, then, must also be structured according such a logic--from the general to specific. Ramus, however, seems to "throw the baby out with the bathwater" by rejecting all previously derived truths for only that which can be tested and known first-hand. Giambiattista Vico addresses this concern in his book The New Science when Vico argues that different kinds of knowledge exist and that observed, tested truths are just one way of understanding the universe. The other way is to study those truths passed down from generation to generation. Understanding both will enable humans to understand the universe and avoid the (inevitable) retreat back into the "caves" of intellectual darkness.
Practice Questions:
History of Rhetoric
1. According to George Kennedy, Quintilian desires "to give an account of the education and study from childhood to adulthood required to produce a 'perfect orator,' who will not only be an eloquent speaker but a political leader and moral spokeman for Roman society." Assuming George Kennedy speaks the probable truth about Quintilian, please extend Kennedy's argument by:
----Elaborating with specific examples from primary and secondary sources in Greek and Roman rhetoric, e.g. Institutio Oratoria
----Explaining the similarities and accounting for the differences in Greek and Roman approaches to a rhetorical education; and
----Predicting how your understandings of such a philosophical rhetoric are influencing your career as a scholar-teacher-rhetorician.
2. The rhetorical tradition has long recognized the importance of ethos and kairos. With the support of Isocrates, Plato, Aristotle, Heidegger, and other rhetoricians selected of your own choosing, compose an argument that explores, defines, explains, illustrates, and predicts the rich possibilities for future historical scholarship focusing on the traditional yet dynamic ethos-kairos connection.
Applied Rhetoric
1. Since 2001, only one outstanding dissertation does not deal in some way with the issue of women in rhetoric and/or composition pedagogy. Since you have taught at both TWU and at institutions which are not "primarily for women," discuss how you employ your knowledge of feminist scholarship in both types of classrooms. In other words, how does feminist research inform your approach to teaching composition, including your approach, objectives, and assignments? Be sure to explain which scholars have influenced you and, if applicable, any whose work you have found not to be useful (and why).
2. Some would argue that both textbooks and grammar are being thrown out the window in today's writing instruction. State your position on the role of both, explaining whether or not you choose to use textbooks, what type of books you use (a reader? a visual rhetoric reader? a handbook?), and explain your reasons for these choices. To what degree do you include grammar as an element in both your grading and instruction? Why? Be sure to back up your claims with scholarship about the purpose of teaching composition.
3. How would you characterize your philosophy toward teaching composition, and what research has influenced you the most? Choose at least three scholars whose work you have found useful, and discuss one whose work you reject.
4. Do a rhetorical analysis of one work. Be selective about which elements you focus on.
Some questions to chew on...
Connections b/t Blair and Aristotle:
Since Alison asked...
I can also see a "theoretical" thread between Booth's discussion of the political rhetor and other classical theorists, namely, Plato's Gorgias and Phaedrus and Hugh Blair's Lectures on Rhetoric and Belle Lettres. To review Booth's book, Booth argues that the political rhetor can use his or her abilities to trick or move an audience to act unwisely or without careful consideration. The political rhetor can, in turn, use his or her rhetorical talents to further his or her own ends rather than the ends of the nation or state.
I see connections here also to Plato's discussion on the scope of rhetoric in both the Gorgias and the Phaedrus. Specifically, in the Gorgias, Plato argues that the scope of rhetoric is limited to public speaking and political situations. Plato is concerned with the power of rhetoric to persuade audiences on virtually any topic--for instance, Socrates continues to ask Gorgias what subjects does rhetoric address. Plato's concern here is that rhetoric can lead audiences away from the "truth," which can only be discovered through dialectic. (An important point to note is that Plato's concern for the power of rhetoric is in keeping with Gorgias' "Encomium of Helen"). Plato is, also, concerned with the influence of the instructor to each the "sham arts" that lead both the body (through "cookery" and "beautification") and the soul (through the "sophistic" and "rhetoric") away from the "truth." The "truth" is learned only through the "real arts": for the body, "medicine" and "gymnastic" and for the soul, "legislation" and "justice." Plato's concern, as reflected in this discussion, is on rhetoric as a "producer of persuasion for belief, not for instruction in the matter of right and wrong."
Plato's concern "truth" rather than belief is limited in the Gorgias to public and political speeches; however, the concerns remain in the Phaedrus, although Plato broadens the scope of rhetoric to more than just courts and public speaking venues by this point. In the Phaedrus, rhetoric is the "art that leads the soul by words" to act--for good or for bad. Plato's concern remains the rhetor's or orator's ability to lead an audience away from the "truth." In the dialog, Socrates compares "good" rhetoric to a horse and "bad" rhetoric to a donkey and notes that orators have the ability to praise the "shadow of an ass" so as to make the poor choice the better. Plato, likewise, notes that if rhetoric is an art, rhetoric must only be concerned with the "truth": "A real art of speaking [...] which does not seize hold of truth, does not exist and never will." The orator must also be educated on what the audience knows and what the audience does not know, so as to help the audience arrive at the "truth." In fact, Plato compares rhetoric to medicine and argues that the orator must be concerned with both the body and soul in order "to impart health and strength to the body by prescribing medicine and diet, or by proper discourses and training to give to the soul the desired belief and virtue."
Hugh Blair's discussion on belle lettres is also relevant to Booth's work in that both are concerned with the power of rhetoric to move the soul or will. However, Blair's work differs from those mentioned already in that while Cicero, Quintilian, and (even) Plato were concerned with public speeches or political orations as means of leading audiences to or away from the "truth" Blair was concerned with both poetics and literature to move the individual through a cultivation of taste and the aesthetic built on a foundation of psychology. Namely, Blair's lectures present 6 requirements for the excellent speaker: he or she must have "good character," knowledge of the subject of discourse, be industrious, provide and rely on good models, must practice, and must study rhetorical theory. Again, though, through studying poetics and literature, readers become better thinkers, who, in turn, become better writers and speakers. Blair gives poetry and literature the ability to cultivate taste, which in turn will lead the orator to become a better person. As an excellent speaker, the orator can move others to act through his or her own belle lettres.
To turn the discussion back to Booth, again, I see connections between Plato, Blair, and Booth's concern with the power of the orator to move audiences--for good or evil. Both Plato and Booth, for instance, are concerned with the ability of orators to use their abilities to further their own ends, irrespective of orator's concern with the "truth." Both Plato and Booth are concerned with "truth," as noted in Booth's discussion of the absolute and rhetorical truths; likewise, both are concerned with rhetoric--or "rhetorickery"--as a sham art that can move audiences away from what is good for both the body and soul of the audience and the body politic. Interestingly, both Booth and Blair are concerned with the ability of the orator to use style and taste to move audiences. For Blair, taste and style leads to the cultivation of the reader and orator who are able to use such experiences to logically and articulately move audiences. Booth, too, is concerned with the orator's abilities to use taste and style, but to lead the orator away from the interests of the group and toward the interests of singular and isolated groups. Toward interests that do not necessarily benefit the group but only the individual.
Okay, Alison... I hope this answer was sufficient...
Another blog/thread of interest (to write probably after I finish my film/rhet paper): Discussion on autism and how autism connections or links to the rhetorical tradition.
Specifically, Majia Holmer Nadesan notes in her book Constructing Autism: "The implicit but dominant model seems to be that there is a visual-spatial-topological autistic center that will ultimately be discovered. This view of autism implicitly invokes a model of medicine in which disease is ontological, a thing in itself, which can be distinguished from the afflicted patient whose ontological status is unrelated to the disabling disorder" (20). I see connections w/ Nadesan's statement to Bakhtin's theory of the chronotope. In essence, one's child exists but is locked away in the "prison" of autism. By discovering the afflicting condition, the thing in itself, this "normal" child will emerge. Bakhtin's discussion of chronotope would seem to work well here to illustrate how this rhetoric images as time/space continuum that doesn't exist.
Also, I can see connections between positivistic notions of medicine, mind, and body that are reminiscent of the Epistemologists view of knowledge and the brain. That the two existed separate from each other. Nadesan writes: "From at least the 1700s onward, the predecessors of contemporary psychiatrists, alientists and physiologists, tried to explain mental illness in relation to biological disorders and their efforts to categorize symptoms into mental diseases stressed somatic signs, as opposed to the patients' subjective experiences, well into the nineteenth century" (22). There exists a "mind-body dualism" present in current models of medicine (22). This connects back to Locke and Descartes emphasis on the mind and cognition as separate from social conditions or experiences. In this case, the autistic mind is separate from the autistic body. Going back to the previous paragraph, if we can release the autistic mind from the prison of the autistic body, then the person will be "normal."
(Sigh...) Too many blogs, too many other papers to write...
Because Burns is all about the canon of delivery right now, I give you:
Inquiring minds want to know how one might trace the canon of delivery through the rhetorical tradition [define, explain, predict]:
According to Kathleen Welch's entry on "delivery" in Thomas Sloan's Encyclopedia of Rhetoric, Welch defines delivery as the fifth of the five classical canons of rhetoric that includes voice, breath, and rhythm, all of which contribute to how a orator conveys a particular message effectively. While often deligated to the discipline of communication and speech in the 18th, 19th, and 20th centuries (Thomas Sheridan's work on elocution and bodily movements illustrate this point as does the split between English departments and Speech departments in the 1920's), scholars throughout the Greek and Roman eras were concerned with how orators conveyed their speeches orally before large audiences. (In fact, mastery of the canon of delivery was so important that Isocrates, a brilliant rhetorician, could only teach rhetorical theory because of his debilitating stage fright and his weak speaking voice.) Delivery, as a rhetorical canon, has been addressed by Aristotle in Rhetoric, Cicero in de Oratore, Quintilian in Institutio Oratoria, and the anonymous author of the Rhetorica ad Herrennium.
While Greek and Roman rhetoricians were concerned with the delivery of oral discourses, the canon of delivery remained a concern for Medieval scholars, although they were concerned with the delivery of discourses for different purposes. As such, the canon was reinvented to meet the needs of a different rhetorical situation. Ars de praedicandi...Ars de dictaminis...
With the proliferation of literacy in the United States and Europe in the 17th and 18th centuries, the canon of delivery changed its emphasis once again. Thomas Sheridan's treatment of delivery in A Course on Lectures on Elocution in 1762 resembled the Rhetorica ad Herennium's and Cicero's treatment of voice and tone, emphasizing volume, stability, and flexibility in projection. While Sheridan even went so far as to address appropriate bodily movements, the concern for delivery moved primarily from oral discourses to written ones since large assemblies no longer gathered often to hear orators debate current laws or hear plantiffs defend their cases before a judge. And, most groups who gathered were to hear sermons, in which invention was stressed over delivery. Most audiences were now separated by thousands of miles and rhetoricians were concerned with the delivery of written, rather than oral, discourses. For example, Hugh Blair (one of the scholars to focus entirely on written rather than spoken discourses) reinvisioned the canon of delivery as it complemented style in his seminal work, Lectures on Rhetoric and Belle Lettres (1783). ...
While print texts have generally limited the importance of delivery in the past two hundred years since the writer and reader have been so far removed and concerns such as typeface and printed presentation have emerged, the canotn of delivery has received renewed attention in the late 20th and early 21st centuries as new technologies have emerged and new rhetorical situations have focused on the methods of transmission, as these methods relate to electronic and hypertexts and cultrual studies. For instance, Rachel Welch (the author noted earlier) addresses the ways in which the delivery has changed in response to new computer and television technologies in her book Electric Rhetoric.
Likewise, Brenda Bruggemann examines the rhetorical canon throughout the Greek and Roman eras up until the present in her article "Studying Disabilities Rhetorically." ...
I watched An Inconvenient Truth last night for my Film as Rhetoric course and, perhaps because I've been reading quite a bit of Cicero lately for comps, I found the rhetorical approach and organization of AIT in line with Cicero's Stasis Theory. And, while I wouldn't necessarily argue that the film is as visually stimulating or entertaining than Fog of War, Why We Fight (2005), or Bowling for Columbine, the film does fit well within Cicero's theory.
Specifically, Stasis is Greek for "the main point at issue in a legal argument: who has done what, when, and how." In other words, stasis theory is a means or process for argument. For Cicero, using stasis theory involved asking and answering a series of questions that build on each other. While one question may involve more emphasis than other, stasis theory allowed an orator to find the appropriate argument for any topic. While Cicero argued that stasis theory could be used for forensic, or judicial, arguments that relied on a series of questions, contemporary applications of stasis theory work well in deliberative discourses, like AIT.
Specifically, stasis theory involves questions relating to fact, definition, and quality. Contemporary stasis theory involves answering a series of questions related to the significant, inherency, plan, solvency, and disadvantages. So, in regard to AIT:
1. SIGNIFICANCE: Why is X important in regard to the problem caused by Y? In this case, Gore illustrates at the onset of the film why global warming is a significant problem in regard to our way of life. If the ice caps melt, for instance, in the North Pole and the glaciers melt at the South Pole, the rising water will cause floods in some regions and droughts in others.
2. INHERENCY: What are the essential problems or issues with Y that necessitate X? In this case, the inherency of global warming is excess carbon dioxide in the atmosphere that is trapping the sun's rays within the earth's atmosphere and is slowly overheating the planet.
3. PLAN: What is plan for implementing X? Gore's plan for reducing global warming is presented in the latter part of the film when he offers suggestions for reducing carbon dioxide into the atmosphere. Switching light bulbs to more eco-friendly ones and recycling were just a few of the suggestions Gore offered.
4. SOLVENCY: Will X solve the problem caused by Y? Gore's film, itself, acts as one way of combating global warming because Gore is educating a large audience on the threats to the environment and our ways of life. The film, itself, is an attempt at solvency.
5. DISADVANTAGES: What are the disadvantages of X? How do the problems caused by Y outweigh the identified disadvantages of X? One could argue that the task of educating, and in this case convincing the current political administrations in the U.S. and around the world, as to the urgency of global warming is a disadvantage in and of itself. It's difficult to convince others to place environmental concerns over economic ones. In addition to economics, Gore's ethos presents challenges for the purpose of reducing carbon dioxide emissions considering Gore's divisiveness as a politician and the fact that the administration that he lost to is still in office.
Practice Exam Question (taken from a previous student's actual exam History of Rhetoric section):
How does Kenneth Burke fit into the rhetorical tradition? In answering this question, explain some of Burke's major ideas (and account, if you can, for any development or changes in those ideas over his career), and explore how these ideas align with or break from classical tradition or other significant developments in the history of rhetoric.
While never formally educated in rhetorical theory, Kenneth Burke wrote two of the most significant books to rhetorical theory in the 20th century, A Grammar of Motives and A Rhetoric of Motives. While Burke's other works are significant in their own rights, for instance in Counter-Statement offers Burke's views on the significant contributions of art and literature to society as a means of social change and reflection of individual motives, Language as Symbolic Action presents Burke's theory of identification and personhood in greater detail, and in A Rhetoric of Religion Burke introduces his concept of logology, Burke's A Grammar of Motives and A Rhetoric of Motives offer Burke's most significant contribution to the study of discourse as a symbol system that both reflects and shapes the motives of others. In fact, despite Burke's lack of formal education--Burke dropped out of Columbia shortly after his first year--Burke's contribution to discourse studies, anthropology, communications, media studies, art theory, and literature are sweeping--one can look at the various topics by scholars from diverse disciplines in the Kenneth Burke Journal (co-edited by Burke scholar David Blakesley) for an example of this contribution.
In A Grammar of Motives, specifically, Burke presents his theory of the dramatism--a way of examining the motives of human's actions and behaviors. Burke's dramatism involves the use of the "pentad," a series of questions that allow scholars to study the "human barnyard" of human behaviors. Specifically, Burke argues that human behaviors, as reflected in language as a system of symbols, can be examined by looking at the act (what was done), scene (where it was done), agent (who is involved in the act), agency (what were factors or exigencies at work), and purpose (motives for the act) of a discursive event. By examining an event like one would examine a theatrical play, scholars are able to understand the discursive event more fully.
Inherent within Burke's theory of dramatism, as well as his theory of rhetoric, is an emphasis on purpose or motive--the final part of his pentad. In fact, rhetoric--as part of system of symbols--is the cornerstone of Burke's theory of motive. As discussed in A Rhetoric of Motive, Burke argues that rhetoric is "rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols." Rhetoric enables humans to facilitate their own needs; humans are motivated to use language for their own needs. The study of rhetoric, then, is a study of motives--what exigencies compel individuals to use symbols for their own needs.
Burke's theory of rhetoric as the study of motives fits accordingly, then, within the rhetorical tradition from as far back as Greek and Roman rhetoric, through Medieval and Renaissance rhetoric, to 18th century rhetorical theory, and into the 20th century's emphasis on socially constructed discourses. Therefore, within this response, I will show how Burke's theory of motives can be traced throughout the rhetorical tradition starting with the orators (such as Corax, Tisius, and Homer) and Aristotle, then moving linearly through the tradition to Cicero and St. Augustine in the 4th century, leaping way ahead to Joseph Campbell in the 18th century, and concluding with James Kinneavy and Carolyn Miller.
First, in Greek and Roman rhetorical theory, Burke's theory of rhetoric as motive is evident in the lessons taught by Sophists to orators. As Richard Enos notes in his book Greek Rhetoric before Aristotle, Sophists taught orators how to use rhetoric to persuade their audiences for the orator's own purposes. The orators, in this case, were motived by external exigencies to use rhetoric to settle land disputes (as noted with the famous "first rhetoricans" Corax and Tisius) or to pass legislation on a new law. The agency of the scene determined the choice of tropes and appeals used in the orations, but the motives--to win the judges' or lawmakers' favor--determined the rhetoric of the oration. And, while settling law disputes was one motivation for an oration, Enos also notes that prior to Corax and Tisius, prior to Aristotle's significant treatise, Greek orators, such as Homer, were motivated by internal and external exigencies (rhetoric one of which) to share the historical and religious epics to audiences as instruction and entertainment. Audiences, after hearing the orations of Homer, were motivated, in turn, to act accordingly--say to give thanks for save passage to Zeus or to fight for the nation in battle. While Aristotle does not address "motives" directly in his work Rhetoric, Aristotle does discuss how orators can the ways to
Cicero... De Inventio... rhetoric as a means to move the audiences to act... instruct, entertain, please... St. Augustine's On Christian Doctrine...
Joseph Campbell's A Philosophy of Rhetoric
James Kinneavy A Theory of Discourse and Carolyn Miller's "Genre as a Social Act"...
Earlier in the semester, I read Wayne Booth's last book, The Rhetoric of Rhetoric (2004)--a very interesting book that any rhetorician must pick up. He offers several unique observations on this little gem of a discipline we like to call "rhetoric." Booth even classifies "rhetoric" as "rhetorology," "rhetrickery," and "rhetorologists." I read the book following a semester of studying The Rhetoric of Fiction in a Victorian Literature course and The Rhetoric of Rhetoric has a much more somber tone--a tone that seemed very "pathos-based." Still, it's actually quite endearing to read Booth's final reflections on and frustrations with the Bush administration in regard to 9/11 and the War in Iraq. Booth's frustrations are evident in his discussion of political rhetrickery and "President Bush's self-serving policies and self-touting speeches" (108) when Booth notes the power of the media to broaden a politician's audience so that an audience makes up one's constituents and beyond. Just as a politician's audience extends beyond the physical boundaries into electronic media, politicians have been judged and praised according to their abilities to unite constituents by actually dividing them from others. Audiences now identify themselves by how they are united against everyone else. And, Booth identifies Bush's rhetoric of 9/11 and his speeches encouraging war for uniting Americans through pathos-based appeals to "patriotism" and "Christianity." And, I was reminded time and time again of Booth's book when reviewing Cicero's De Oratore and De Inventione and Quintilian's Institutio Oratoria on Sunday night. Odd as it may seem, I see quite a bit of Cicero's and Quintilian's discussion on the Ideal Orator as the Ideal Citizen in Booth's book.
Specifically, Cicero and Quintilian both viewed their obligations as instructors of rhetoric and oratory to educate future policians, military leaders, and orators. Hence, both wrote extensively on inventio, dispositio, elocutio, memoria, and pronunciatio (or the five canons of rhetoric as first identified by Aristotle). Both Cicero and Quintilian were concerned with the function of rhetoric and oratory to help the nation understand what was "right"; as Quintilian notes, "Oratory is in the main concerned with the treatment of what is just and honorable." An orator, then, is not only a civic or military leader but is also a servant of the people and the nation. The ideal orator is, as Goldman, Berquist, and Coleman summarize, "free from all vice, a lover of wisdom, a sincere believer in the cause which he advocates, and a servant of the state and the people" (46). Quintilian's ideal orator would be the "good man speaking well"--a person who places the needs of his audience over his or her own, a person who is not motivated by selfish ambitions, and a person who seeks to do what is honorable and just. And, to be able to do what is honorable and just, the ideal orator must be well-educated, contemplative, and well-trained in the skills of oratory. It's not enough to know how to move an audience with the appropriate appeals to ethos, logos, and pathos; rather, considering the orator's influence in society and ability to move audiences through persuasion, this ideal orator must be educated on politics, military affairs, current events, mathematics, astronomy, and philosophy.
For Quintilian, the means--protecting, securing, and enabling the nation--took precedent. If the ideal orator must lie, he notes in the Institutio Oratoria, it is only in those instances when it's to protect a victim from eminent death, to protect the nation by deceiving an enemy, to deceive the unjust, to ensure the necessary forgiveness of enemies if it's in the best interests of the nation, and to relieve the suffering of a child. A "good" person served the interests of the nation above all.
Cicero noted that the ideal orator should be able to recognize when to employ the appropriate style and language for the appropriate contexts. Specifically, in De Oratore, Cicero notes that the ideal orator must master all three styles of discourse: the "plain," "middle," and "grand." Orators used the "plain" style--marked by the use of common words, easily understood metaphors and maxims, and an obvious directness of purpose--when propriety was their main concern and they sought to instruct their audiences; the "middle" style--noted with amplifications, wit, humor, imagery, moderation, and polish--was appropriate for entertaining audiences. Finally, the "grand" style--what might be considered stately, ornate, eloquent, magnificent with an inspiring awareness of timing and audience--was for the most dramatic and significant of occasions. The ideal orator would know how to use the "grand" style to move audiences in the best interests of the nation and people.
Throughout Cicero's, Quintilian's, and Booth's works, the same idealization of rhetoric and the orator exists. All three recognize the enormous influence and responsibility the orator has in employing this most virtuous art. Cicero and Quintilian, though, seem to view this ideal orator as someone who's pursuit of the good of the nation and expansive education place him or her above personal interests and temptations. It seems that with a solid education and understanding of politics, mathematics, the military, one can only seek to pursue the best interests of the people in his or her addresses to the people. Education places the ideal orator in a position of authority and power within the nation. Keeping in the Platonic search for "Truth," Cicero's and Quintilian's ideal orator recognize the enormous responsibility the ideal orator has to the nation through the use of the "grand" style of rhetoric.
Booth's book, however, presents a much more pessimistic view of the "ideal orator." Booth seems to suggest that some orators might be too crafty at rhetoric, or rhetorickery, so that they are able to convince audiences their motives are honorable and just. However, the orator's purposes or motives aren't for the good of the people or nation; rather, Booth's orator uses rhetorickery to advance his or her own interests. Therefore, while Cicero and Quintilian focused on the "ideal" orator, Booth seems to argue that one's abilities with rhetorickery allows the orator to deceive audiences that he or she is "the ideal orator." In this case, the "devil's best trick" is to convince the world that he is the "ideal orator."
So, while Quintilian notes that the ideal orator may use rhetoric to deceive enemies, Booth's book suggests that Bush, who has convinced his constituents that he is the ideal orator who can protect the nation from foreign eminent threats of terror, is actually using his oratory skills to deceive his audience and his enemies. Interestingly, while Cicero and Quintilian would suggest that the ideal orator employs the "grand" style, Bush employs the "plain" style of rhetorickery to instruct his audiences on current military and foreign policies. Still the clever rhetor, Bush's "plain" style, though, actually works as a ethos and pathos-based appeal on audiences who've come to distrust the slick, educated politician. And, because audiences believe that Bush is the ideal orator, they are willing to dismiss claims of evidence. Booth's "ideal orator" is, instead, the leader who can "avoid stupidly offending potential enemies, like calling the response to terrorism a 'crusade' or labeling those Europeans against us as 'old' and weak and those who are for us as 'new'," who can "balance local triumphs today--such as winning the next election--against the welfare of the world tomorrow," and who can encourage and allow audiences to "detect the differences between listening-rhetoric and rhetorickery" (122).